The role that PR and marketing professionals are asked to play is constantly expanding, requiring mastery over many aspects of communications—such as live video, measurement, data analysis, SEO and social listening—above and beyond traditional skills like crisis management and media relations.
This nonstop evolution in creativity and versatility will be celebrated at PR News' annual Platinum PR & Agency Elite Awards luncheon, which praises the best communications programs and teams of the past year.
To reflect today’s ever-changing skill set, we’ve added several new categories to this year’s awards to spotlight the top campaigns on Snapchat, Instagram and YouTube, as well as advances in content marketing, visual storytelling, digital communications and live streaming. We’ll announce the winners and honor all of the finalists for the 2017 Platinum PR Awards at our luncheon Sept. 14 at the Grand Hyatt in New York City.
We’ll also be inducting six campaigns into PR News’ Platinum Hall of Fame, which honors communications campaigns that can serve as sources of inspiration for years to come.
The 2017 Platinum PR Awards luncheon will be co-hosted by TV personality Ryan Serhant of Bravo's hit series “Million Dollar Listing.” Serhant, who has been featured on the series since its inaugural season in 2012, is more than just a real estate pro. In 2007, he landed the role of Evan Walsh on the soap opera “As the World Turns,” a character he played for two seasons. He also starred in Noah Baumbach’s 2014 feature film “While We’re Young” alongside Ben Stiller, Naomi Watts and Amanda Seyfried.
The winners of PR News' 2017 Agency Elite Awards will also be announced at the Sept. 14 luncheon in New York.
2017 Platinum Hall of Fame Inductees
ALS Association – ALS Ice Bucket Challenge
American Greetings and MullenLowe – World’s Toughest Job
Bayer Corp. – Making Science Make Sense
Home Depot Foundation – Celebration of Service
The Lustgarten Foundation – Let's Win!
Taco Bell – Social Media Blackout
2017 Platinum PR Awards Finalists
PR Professionals of the Year
- Rowan Benecke, Burson-Marsteller
- Kristin Cahill, GCI Health
- Jon Harris, Conagra Brands
- Janice Kapner, T-Mobile: Un-carrier Communications
- Ryan Nawrocki, Maryland Transit Administration
- Dan Simon, Vested
- Pam Slay, Crown Media Family Networks
- Jon Sullivan, Aflac
- Dana Taormina, JConnelly
- Katherine Watson, Northside Hospital
- Josslynne Welch, Litzky Public Relations
- Ayme Zemke, Beehive Strategic Communication
CEO of the Year
- Dan Amos, Aflac
- Paul Comfort, Maryland Transit Administration
- Sean Connolly, Conagra Brands
- Maura Corbett, Glen Echo Group
Large PR Firm of the Year
- Burson-Marsteller
- FleishmanHillard
- Ruder Finn
Midsize PR Firm of the Year
- DeVries Global
- GCI Health
- Hunter Public Relations
- MWWPR
- North Strategic
- PAN Communications
- PMK*BNC
- Spectrum
Small PR Firm of the Year
- Arketi Group
- Bospar
- Candor
- Crafted Communications
- DEVENEY
- Gavin
- Henson Consulting
- INK Communications Co.
- JPA Health Communications
- Kite Hill PR
- Moxie Communications Group
- Murphy O'Brien
- rbb Communications
- Walker Sands
- Warschawski
Marketing Team of the Year
- City of Centennial, Colorado
- Evite
- Pearle Vision
- Valley Forge Tourism & Convention Board
PR Team of the Year
- Aflac
- Burson-Marsteller - U.S. Technology Team
- Chobani - Communications Team
- City of Centennial, Colorado
- Consumer Technology Association
- Hallmark Channel - Network Program Publicity Team
- Hampton by Hilton
- The Salesforce - Dojo Get to Know these PR Black Belts
- Southwest Airlines - Communications Team
- T-Mobile - Un-carrier Communications
- UN Foundation
- Voya Financial - Corporate Communications team
Anniversary
- Arsht Center, WOW Factor, rbb communications – Adrienne Arsht Center for the Performing Arts of Miami-Dade County
- CME Group – Products of Progress Campaign
- CropLife International – Table for Twenty: Celebrating 20 Years of Plant Biotechnology
- Edelman – Dove Beauty Bar’s 60 Years of Care
- Genentech and FleishmanHillard - 40 Defining Moments
- GCI Health – Celebrating the Unsung Heroes of the Multiple Sclerosis Community
- Grey – Find Your Park/ Encuentra Tu Parque
- Kirvin Doak Communications and Blue Man Productions – Blue Man Group 25th Anniversary
- Litzky Public Relations – Play-Doh Marks 60 Years with Unprecedented Media Coverage
- NewYork-Presbyterian – Reflects on 9/11
- TCDRS – 50th Anniversary
Annual Report
- The Association of Junior Leagues International – A Light in the Dark: 2015/2016 Year In Review
- Deloitte – 2016 Global Impact Report
- Ferrovial – Integrated Annual Reporting
- Hotwire PR – Engage, Interact and Inspire: Bringing the New Teacher Center's Annual Report back to Life
- IBM – You, with IBM
- Inner-City Scholarship Fund – "Most Likely to Succeed"
- OCC – Innovation, Resiliency and Excellence
- Octapharma AG - Annual Report 2016
- PepsiCo
Blog
- American Medical Association – Creating a News Destination for America’s Physicians
- The Coca-Cola Company – Coca-Cola Journey
- Creation – MS: No Filter
- DEVENEY – Changes the Blogging Game
- HP Inc. – Reinventing the HP Newsroom
- Humana – How blogging helped us tell Humana’s story and lift our brand during uncertain times
- Pavone – Turkey Hill Dairy - Ice Cream Journal
Branding
- Bank of America with Burson-Marsteller– Cutting Through the Clutter – Elevating Bank of America to the Industry Fintech Leader
- Cohn & Wolfe – Sharpie: Launching a Brand From 20,000 Feet
- Cohn & Wolfe – Stop Smears, Spread Joy with Paper Mate InkJoy
- Current Marketing – Brita: Drink Amazing
- Fast Horse – Hi-C Ecto Cooler Makes a Haunting Return to the Delight of Millennials
- Food Lion – "How Refreshing" - New Ad Campaign Elevates Brand While Engaging 65,000 Associates
- Hunter Public Relations – LACTAID Milk Helps Normalize Dairy Sensitivity with No More #DairyEnvy Campaign
- Newlink – Banco Cuscatlan
- PwC – Asian Financial Forum 2017 Knowledge Partnership
- Uniomedia Communications – Soproni – 100% Hungarian!
- Weber Shandwick – Mobil 1 Virtual Showdown with Tony Stewart
Cause-Related Marketing
- Alzheimer's Australia - You Are Not Alone, Dementia Awareness Month, September 2016
- Cohn & Wolfe – Tom's of Maine #LessWasteChallenge
- Cone Communications – 2016 Lindt Easter Campaign in Support of Autism Speaks
- Deutsche Telekom AG – Sea Hero Quest
- Cigna – Away from Blame: Cigna’s initiative to fight the U.S. opioid epidemic
- Jersey Mike's Subs – Month of Giving
- McLean Hospital – Deconstructing Stigma: A Change in Thought Can Change A Life
- The Motherhood and United Nations Foundation – Shot@Life Campaign Host “Blogust” Relay to Donate Vaccines for Children in Developing Countries
- PJ Lhuillier Group of Companies – Cebuana Lhuillier Disaster Resilience Campaign
- Planet Fitness & Edelman – The Judgement Free Generation
- Weber Shandwick – The Alphabet of Illiteracy, Project Literacy
Community Relations
- Comcast Heartland Region One of First Companies to Aid Flint Community
- Flowers Communications Group – Black McDonald's Operators Association's Food for the Body and Spirit
- Food Lion – "Holidays Without Hunger" Creates Emotional Connection While Nourishing Communities
- Gage – Minnesota Valley National Wildlife Refuge 40th Anniversary
- Mastercard – Girls4Tech
- Molina Healthcare, Inc. – Molina HOPE Coat Drive
- Planet Fitness & Edelman – The Judgement Free Generation
- Porter Novelli, BBDO and Mastermind Marketing on behalf of Bayer – Feed a Bee 2016
- ServiceMaster – We Serve Day
- US Postal Service – Dog Bite Prevention Campaign
Content Marketing
- Amendola Communications – He Said/She Said: Clients Create Credibility for the Health Catalyst Story
- The Coca-Cola Company – Coca-Cola Journey
- Current Marketing – Liquid-Plumr’s “Thankful to be Clog Free” Thanksgiving
- InterDigital - Creating the Living Network
- Marina Maher Communications – J&J Takes Over #JPM17
- PepsiCo – Bringing PepsiCo’s Food and Beverage Portfolio to New Heights: Game Day Grub Match
- rbb Communications – Guilt-Free #MomsEscape with Dreams Resorts & Spas
- Rpr Marketing Communications – Neutrogena Sun #MimicMommy Campaign
- SOKO – Netflix: Xuxa and the Missing Child
- Southwest Airlines – Inspiring the Next Generation: Lilly’s Day at BWI
- Stein IAS – Cliché Killers
Crisis Management
- AIA – Social Media Crisis
- Maryland Transit Administration – Winter Storm Jonas
- Medtronic Creates Global Reputation Management Program Following $50 Billion Acquisition
- Montieth & Company – The Panama Papers and Nazi-Looted Art
- SABC Pension Fund – Pencil me In
- Southwest Airlines Turns to Live During Crisis
- Syncrude Canada Ltd. – Fort McMurray Wildfire Communications
- Washington Metropolitan Area Transit Authority – SafeTrack
CSR Campaign
- Bacardi-Martini – Bacardi Good Spirited
- Cohn & Wolfe – Tom's of Maine #LessWasteChallenge
- Dell Inc., PPR Worldwide and BWR – Dell's Ocean-Bound Plastics Packaging Program
- Edelman – FY16 Citizenship Report:The Stories We Love to Tell
- FirstEnergy Corp. – The Switch Is On - FirstEnergy's Commitment to Clean Energy
- HP Inc. – Campaign to Aid in Global Refugee Crisis
- PMK BNC – Columbia Sportswear OutDry Extreme ECO Jacket Launch
- Strategic Communications Africa Limited – The Ghana Garden and Flower Show
- UPS, MSLGROUP and Cone Communications – Focusing and Amplifying UPS’s Sustainability Story
Digital Communications
- Blonde 2.0 – Livia - a painfully good campaign
- Creation – MS: No Filter
- DeVries Global – Pantene Dad-Do: Fostering the Next Generation of Strong Women
- Finn Partners – Make Email Great Again
- Food Lion Feeds – Meal Madness
- GCI Health – Inspiring the Multiple Sclerosis Community to Rise Above MS
- Hormel Foods – Food Truck Frenzy
- HormelFoods125.com
- HP Inc. – Digital Activations at HP Global Reinvention Week
- Hunter Public Relations – Mrs. T's Pierogies Inserts Itself into the Pop Culture Conversation
- Johnson & Johnson – Silicone Seguro
- Mastercard – LAC Innovation Forum 2016
- National Restaurant Association Educational Foundation. – National ProStart Invitational: Creating the Buzz for #NPSI2017 with Gossip Genie and Portland PR Ltd.
- NTT DATA acquires Dell Services
- Pavone – Herr’s - Ed Goes to Nottingham
- PepsiCo – Bringing PepsiCo’s Food and Beverage Portfolio to New Heights: Game Day Grub Match
- Porter Novelli – Carpe PM: Seize the Afternoon with Almonds
- RF|Binder – Insight Dialogues presented by The Rockefeller Foundation
- Roush Fenway Racing – SunnyD NASCAR Launch
- Tata Consultancy Services – Digital Empowers
Diversity & Inclusion Campaigns
- APCO Worldwide & Jesuit Refugee Service – Lampedusa: Concerts for Refugees
- Case Foundation – Faces of Founders
- Edelman – Dove Love Your Hair
- Food Lion – Supporting Diversity While Partnering with our CIAA Schools to Fight Hunger
- HP Inc. – Bringing HP's Culture of Diversity and Innovation to Life
- HP Inc. – Reinvent Mindsets: Let's Get In Touch
- Pérez Art Museum Miami – PAMM Pride Night & Screening: “Moonlight”
- Porter Novelli – Study Melbourne presents My Melbourne: empowering international student voices
- SAP and PAN Communications – Bring Business Beyond Bias
Education Program
- Blue Planet Public Relations – Raffles College of Design and Commerce, Sydney
- Procontent – Płuca Polski
Employee Relations
- American Medical Association – Creating a new digital workspace and communications program for AMA employees
- Bacardi-Martini – No Straws Pledge
- Cohn & Wolfe and Landor – Janssen Brave - Driving a Cultural Transformation
- Conagra Brands – The Internal Launch of Conagra Brands
- Food Lion – "How Refreshing" - New Ad Campaign Elevates Brand While Engaging 65,000 Associates
- General Motors – Electrifying Employee Engagement
- General Motors – Employee Discourse Meets Racecourse
- Inland Empire Health Plan – Discover Wellness Campaign
- Marina Maher Communications – J&J Unites 53,000 Employees to Reach More Patients. Restore More Lives
- MilliporeSigma – Integration Communication
- MSLGROUP – Re: Sources: Putting the Service Back in Shared Services
- PG&E – Keeping GHG-Free Energy Flowing From Diablo Canyon Power Plant Through 2025
- PJ Lhuillier Group of Companies – Cebuana Lhuillier Isang Bangka Campaign
Event Marketing
- Adobe – Summit 2017
- Biodesign Institute at Arizona State University – Science Exposed: Making Science Come to Life through the Arts
- Conagra Brands and Edelman – The Dining Room by Marie Callender's
- Dell Inc. and PPR Worldwide – Perception is Reality: Winning the CES Coverage Race to Increase Sales
- GOLIN – Humana Bring the Parks to You
- Havas Formula – Panda Express & General Tso’s Chicken – American Originals
- Hill + Knowlton Strategies – Invictus! Sharing the Inspiring Stories of Wounded Warriors
- Hormel Foods – Jennie-O Turkey Store Make the Switch Campaign
- Mathematica Policy Research – Pi(e) Day on Capitol Hill
- Microsoft with Burson-Marsteller – Microsoft at The National 2016 Political Conventions
- Northrop Grumman – Quad Cup
- PwC – Asian Financial Forum 2017 Knowledge Partnership
- SAP – All Aboard the Internet of Things Express with SAP and Trenitalia
- Tourism Australia – The World's 50 Best Restaurants 2017, Melbourne, Australia
External Publication (print or online)
- Asian Art Museum – Drawing Rama
- Cherokee Nation and Cherokee Nation Businesses – Anadisgoi Magazine
- Cherokee Nation and Cherokee Nation Businesses – Where the Casino Money Goes
- ExxonMobil – Energy Factor
- Genentech and FleishmanHillard – 40 Defining Moments
- Havas PR – Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
- Hormel Foods – Inside Hormel Foods magazine
- Karma Agency – Frontline Research & Learning Institute: The Line
- MullenLowe – Futures Magazine 2016
- Wynn Las Vegas – Wynn Magazine Celebrates Wynn Palace Opening with Commemorative Edition
Facebook Communications
- AbelsonTaylor – Sunovion 'My Epilepsy Hero' Campaign
- Aflac – Leaving Our Duckprints
- APCO Worldwide – Mobilizing Seniors for Medicare
- C-4 Analytics – Canvas Ads Bring More Clicks
- DEVENEY – Bayou Bar Crawl
- Food Lion Feeds – Meal Madness
- GCI Health – TECFIDERA Leads the Social Conversation on Relapsing Multiple Sclerosis
- Hormel Foods – Food Truck Frenzy
- IBM – Facebook Communications
- Molina Healthcare – 2016 Community Champions Facebook Challenge
Financial/Investor Relations
- PJ Lhuillier Group of Companies – Cebuana Lhuillier Financial Inclusion Campaign
- Strategic Public Relations Group – China Animation (1566.HK) - Ready to Impress the World
- Strategic Public Relations Group – China New Town Development (1278.HK) - A New Phase to Success
- Strategic Public Relations Group – Yingde Gases: Justice Prevails
- Thor Industries with Lambert, Edwards & Associates – Thor Industries/Jayco M&A Communications Support
Global PR Campaign
- Cohn & Wolfe – vs.MS, a Global Sanofi Genzyme Initiative
- Finn Partners – IEEE Public Visibility
- Edelman – TRESemmé Public Relations Activity for New York Fashion Week Fall/Winter 2017
- Powell Tate/Weber Shandwick – World Thrombosis Day 2016
- Tourism Australia – The World's 50 Best Restaurants 2017, Melbourne, Australia
- Zeno Group – Spin Master’s Global Hatchimals Launch
Influencer Communications
- Aflac – Holiday Helpers
- Citizen Relations – Search for #TheNextMrClean
- Cohn & Wolfe – Tom's of Maine #LessWasteChallenge
- Edelman – Dove Beauty Bar’s 60 Years of Care
- Edelman & United Entertainment Group – TRESemmé’s Influencer-Led Approach to New York Fashion Week Fall/Winter 2017
- GCI Health – Bringing ReAl Talk to the RA Community
- High Road Communications – Huawei Fit Launch
- Jackson Spalding – #ToyotaTop10
- Rpr Marketing Communications – Neutrogena Light Therapy Acne Mask Launch
- SOKO – Netflix: Xuxa and the Missing Child
- UN Foundation – Girl Up
- Uniomedia Communications – The "One day without information technology" challenge – BECOME AN IT SPECIALIST!
- Weber Shandwick – ActionAid UK, #BrutalCut
- Weber Shandwick – Influencers Hijack Ageist Hashtags
- Weber Shandwick – Launching a new smartphone by strapping it to a 10’ rocket
- Weber Shandwick – Mix Mania
- Zeno Group – Spin Master’s Global Hatchimals Launch
Instagram Campaign
- Ferrovial – #UrbanPeek Instagram campaign
- Hilton – Curio Collection
- RFI Studios – Cleveland Hustles
- Wynn Las Vegas – Kygo's Instagram Video to Announce Residency at Wynn Las Vegas
Internal Publication
- Peppercomm – Wilbur-Ellis’ WilCon Trader Magazine
- SAP North America – At-a-Glance Newsletter
- Tiffany & Co. – Northern America Communications: The Northern
Live Streaming Campaign
- Adobe – Think Tank at Adobe Summit
- IBM
- Juniper Networks – Facebook Live Ask-The-Expert Campaign
- Travelzoo – St. Patrick’s Day Facebook Live Event
- Yahoo – Toyota Music Moves You Live Streams on Tumblr + Yahoo
Marketing Communications
- Asian Art Museum – Priceless Pork Belly
- Bank of America with Burson-Marsteller – Bank of America: Get More from Your Budget with Cash Back
- GCI Health – America's Diabetes Challenge: Get to Your Goals
- Goodwill Industries International – #SUITUP4HALLOWEEN
- Hormel Foods – Hormel Chili 50 ingredient chili for Super Bowl 50
- IW Group, Inc – ARITAUM - Introducing Korean beauty to North America
- Lippe Taylor – KYBELLA: Live Chin Up
- Matter – La Brea Bakery - Thanksgiving Heroes
- NTT DATA acquires Dell Services
- PAN Communications – From Horizontal to Three-Dimensional: SAP's Approach to Target a Tech Audience
- Stuart Weitzman – Do It Right
- Tata Consultancy Services – Digital Empowers
- Ticketmaster & Edelman – Real Tickets for Real Fans
- Walker Sands – Make Tech Her Story
- Weber Shandwick – HealthCare.gov: Data-Driven Integrated Marketing Campaign
- Weber Shandwick – More Than an Anti-Aging Cream... POND’S Rejuveness Is #AntiAgeLimits
Media Event
- Canopy by Hilton – Reykjavik City Centre
- Cone Communications – Eastern Bank Join Us For Good
- Consumer Technology Association
- Dell Inc. and PPR Worldwide – Perception is Reality: Winning the CES Coverage Race to Increase Sales
- Diffusion PR – How Diffusion Helped Mobileye Emerge as an Industry Leader with the First Self-Driving Car by 2021, in Four Days or Less
- energi PR - #POMChallenge
- Evans Hardy + Young & Idaho Potato Commission – Big Idaho Potato Truck in NYC
- Kiterocket – Increasing Traction in China
- Maryland Transit Administration – Baltimore Ravens' Joe Flacco Endorses MTA
- Powell Tate/Weber Shandwick – Infrastructure Report Card: Solutions for America’s Infrastructure
- Under Armour – NBA MVP Stephen Curry
- Vested for Investopedia – Anxiety Index
Media Relations
- AbbVie – My IBD Game Plan
- Bank of America with Burson-Marsteller – Small Business Owner Report
- Citizen Relations – Febreze's Halftime Bathroom Break
- Conagra Brands and Edelman – Pi Day by Marie Callender's
- DEVENEY – Emeril's Meril Restaurant Opens with a BAM!
- Fish Consulting – Mr. Rooter's Bathroom Astrology
- Hunter Public Relations – LACTAID Milk Helps Normalize Dairy Sensitivity with No More #DairyEnvy Campaign
- Kivvit – A Campaign for Justice on Nazi Stolen Art on Moral Grounds
- March Communications – A Systematic Approach to Rapid Response and News Hijacking
- MSLGROUP – Building Holiday Cheer With The Home Depot
- MSLGROUP – Spring Forward with The Home Depot
- Northside Hospital & FleishmanHillard - Northside Hospital’s Growth Story Survivors
- Northwell Health – The Return
- PMK*BNC – American Express Shop Small For 2X Rewards
- Powell Tate/Weber Shandwick – Launching a Generation Beyond
- Vanguard Communications and the American Psychological Association
- Waldorf Astoria – Driving Experiences
- WE Communications – Winning an Uphill Battle: The Windows 10 Update Campaign
- Weber Shandwick – Mexico City: Rising to the Top
- Weber Shandwick – Mix Mania
Multicultural Campaign
- The Axis Agency – Pine-Sol Makers of Home
- Cohn & Wolfe – Colgate Optic White "Designer Smile"
- Cohn & Wolfe – Colgate-Palmolive’s Hispanic Heritage Month’s Haz La U Program
- Flowers Communications Group – #NoStereotypes Reframes Hurtful Beauty Biases
- Gift of Hope – Lasting Legacy
- Havas Formula – Con TurboTax Puedes (With TurboTax You Can)
- Hormel Foods – Cooking & Culture
- SAG-AFTRA Unidos – Ending the Double Standard for Spanish-language Performers
- USA Track & Field – RunJumpThrow
- Weber Shandwick, APartnership, and Gilead Sciences – BE ABOUT IT: Breaking the Silence on Hepatitis B in the Asian American Community
On a Shoestring Campaign
- Adam Ritchie Brand Direction – T.R.I.P. Through The Multiverse
- Gilbert, Arizona – Can't Stop the Feeling Parody Video
- Guiding Eyes & Civic PR – Guiding Eyes for the Blind Names Guide Puppies After Boston Marathon Winners
- Henry Schein, Inc. - 15th annual Give Kids A Smile program
- Hofstra University – #HofDebate16
- International Medical Corps – The Things We Carry
- Marina Maher Communications – J&J Takes Over #JPM17
- McCabe Message Partners – Shout. Run. Tell. Teaching Children the Protect
- The Motherhood & United Nations Foundation– Shot@Life Campaign Host “Blogust” Relay to Donate Vaccines for Children in Developing Countries
- UN Foundation + SocialGood
Online Press Room/Media Center
- Cherokee Nation and Cherokee Nation Businesses – Anadisgoi.com
- Cisco – The Network
- CME Group – Media Room Transformation
Podcast and/or Videocast
- CME Group – Futures Radio Show Podcast
- CRAFT – Conversations with Bill Kristol
- Maryland Transit Administration – WTTZ-FM 93.5 Podcasts
- NFP – Benefits Compliance Podcast
Press Release
- American Osteopathic Association – A Wild Ride: Integrated Campaign Promoting Journal Research Rockets Brand to 4.4 Billion Impressions
- CareerBuilder – What Cities Would Survive a Zombie Apocalypse?
- CNN EN ESPANOL – CNN VEINTE
- Current Marketing – Burt’s Bees Plant-Based Protein Shakes
- MLGW – Utility Scam Alert
- PG&E – Keeping GHG-Free Energy Flowing From Diablo Canyon Power Plant Through 2025
- SiteMedia Ltd. – Pooh - The First Bionic Cat
Pro Bono Campaign
- Breakaway Communications – Portraits of Love: Creating a “Template” for Successful, Replicable, Highly-Focused PR around a Multi-City Event
- Glen Echo Group – #RSFIndex - Reporters Without Boarders 2017 World Press Freedom Index
- InkHouse – Sister March: Building a Movement
- Public Dialog – The role of corporate communication- Research campaign
Product Launch
- Barbie and Weber Shandwick – Barbie: Ticket to Play
- Cohn & Wolfe – Sharpie: Launching a Brand From 20,000 Feet
- Cone Communications – Lindt Excites Consumers with a New Fall Favorite: LINDOR Pumpkin Spice Truffles
- DeVries Global – Milk Makeup: The New Makeup Line Changing the Face of Beauty, Literally
- Fast Horse – Hi-C Ecto Cooler Makes a Haunting Return to the Delight of Millennials
- Havas PR – The Barnacle: Giving The Boot the Boot
- Ketchum – Mastercard Cashes In On the Next Generation of Payments
- The Drone Racing League - The Sport of the Future
- O'Reilly DePalma – Howie Mandel Leads the ActiClean Patrol to Launch a New Self-Cleaning Toilet
- Weber Shandwick – Challenging Smartphone Incrementalism: Moto Z Family & Moto Mods Launch
Public Affairs
- AbbVie – “Get in the Know about ME in EndoMEtriosis” Campaign Launch
- American Society of Anesthesiologists
- APCO Worldwide – Mobilizing Seniors for Medicar
- Barbie and Weber Shandwick – Barbie: Ticket to Play
- Centers for Disease Control and Prevention, Abt Associates, Hager Sharp, Emergent Element – Zika Domestic Readiness Campaign
- Cone Communications – ReThink: Why Housing Matters - Challenging the Misperceptions of Public Housing
- Coyne PR and Pacira Pharmaceuticals, Inc. – Choices Matter Campaign Combats Gateway to the Opioid Epidemic
- Davies – E.ON Twin Forks
- Gage – Minnesota Valley National Wildlife Refuge 40th Anniversary
- McLean Hospital – Deconstructing Stigma: A Change in Thought Can Change A Life, presented by McLean Hospital
- Microsoft and Burson-Marsteller – Microsoft at the 2016 Iowa Caucuses
- National Retail Federation - Stop the BAT Tax
- Public Communications Inc.
- SAG-AFTRA Unidos – Ending the Double Standard for Spanish-language Performers
- SKDKnickerbocker – Forgotten Face of Homlessness
- Trout Unlimited – Public Lands: Best. Idea. Ever.
- Washington Metropolitan Area Transit Authority – SafeTrack
Public Service Announcement
- Elias World Media & EvolveMKD – Understanding Parkinson's Little Known Symptoms
- EVINS – "The Driving Game"
- Finn Partners – No More Mystery: Finn Partners’ Georgia Campaign Helps Parents Find Quality Child Care
- Landis Communications Inc. – Global Alzheimer's Platform: Advancing Brain Health
- Powell Tate/Weber Shandwick – CDC Know More Hepatitis
- United Way Worldwide – Join the Fight
Rebranding/Repositioning
- The Association of Junior Leagues International – We Are The Junior League
- Axon
- Citizen Relations – Mr. Clean, the Undisputed Winner of the Super Bowl
- Citizen Relations – Search for #TheNextMrClean
- Driving a Household Name into the 21st Century
- HP Inc. – Reinventing For The Future
- Hunter Public Relations – PowerBar’s Clean Start
- IBM and Text 100 – Cognitive Creativity
- Intel Corporation – Experience Amazing
- Ketchum – Mastercard Cashes In On the Next Generation of Payments
- LINKS WorldGroup – Cayman Islands Department of Tourism - Reconnecting Latin America
- Parker Sanpei – International Chardonnay Symposium
- Zebra Technologies & Burson-Marsteller – Seeing the Black & White in a World of Grey
Research & Measurement
- Aflac & Hill+Knowlton Strategies – Aflac’s 2016 Open Enrollment Survey
- AMN Healthcare – 2016 Predictive Analytics Survey
- Edelman Intelligence – Barilla Leverages Research & Measurement to Drive Passion for Pasta
- Edelman Intelligence – My Starbucks Rewards: Rewards Program Refresh
- Weber Shandwick – HealthCare.gov - Data-Driven Integrated Marketing Campaign
Satellite Media Tours
- Aflac
- Bank of America with Burson-Marsteller – Get More from Your Budget with Cash Back
- Elias World Media – Forevermark Oscars Diamond House
- Hill+Knowlton Strategies – Four Monks Cleaning Vinegar: Fresh Fall with Ali Fedotowsky
- Philips Lighting North America – Philips Times Square Ball
- Travelzoo – St. Patrick’s Day
Snapchat Campaign
- AT&T with FleishmanHillard – Entertainment, Where Everything Can Happen
- Cisco – WeAreCisco
- R&R Partners – DJ Khaled
- Weber Shandwick – A Stain Reaction
Social Media Campaign
- Bayer Bee Care – Feed a Bee
- Cisco – WeAreCisco
- Cooney Waters Unlimited – Showcasing the Inspiring Story of a Fashion Blogger-turned-Parkinson’s Disease Advocate to Engage a Facebook Community Dedicated to Parkinson’s
- Current Marketing – Drink Amazing
- Hormel Foods – Food Truck Frenzy
- IBM x Marchesa – The Cognitive Dress
- Lambert, Edwards & Associates – North American International Auto Show
- MSLGROUP – Celebration of Service: Doing More for Veterans on Social
- National Association of Manufacturers – 2017 State of Manufacturing Tour
- Northside Hospital & FleishmanHillard – Breast Cancer Awareness Week – Honoring fighters and remembering survivors
- RFI Studios – Cleveland Hustles
- WE Communications – Microsoft C+E New Product Announcement Motion Graphics Campaign
- Weber Shandwick – Mix Mania
Speeches
- KDalyCo Media Strategies – "Brewing Success"
- Roush Fenway Racing – Mark Martin NASCAR Hall of Fame Speech
Trade Show/Event PR
- Hormel Foods – Justin's is Nuts for Bees!
- HP Inc. – drupa 2016, Dusseldorf, Germany
- Las Vegas Convention and Visitors Authority – Las Vegas Hosts Final 2016 Presidential Debate
- Litzky Public Relations – Media Buzz Drives Ballots for 2017 Toy of the Year Awards
- Rogers & Cowan – AARP 2016 Movies For Grown-ups Awards
- Sharp Communications – Coverings 2017 National Tile Day
Tumblr
- Publicis Health Media – Healthysexual
- Publicis Health Media – Help Stop the Virus
Twitter Campaign
- AbelsonTaylor – Sunovion Pharmaceuticals 'My Epilepsy Hero' Campaign
- Aflac – 59th Annual GRAMMY Awards
- Food Lion Feeds – Meal Madness
- Weber Shandwick – Hellmann's #Strangewich
Video Program
- Cooney Waters Unlimited – Showcasing the Inspiring Story of a Fashion Blogger-turned-Parkinson’s Disease Advocate through Video to Engage the Parkinson’s Community
- Health First – It's a Nurse
- Hormel Foods – Cooking & Culture
- Makovsky – A Tribute to Heroes in the Global Campaign Against Violent Extremism
- National Retail Federation - Stop the BAT Tax
- Octapharma AG – It’s in our blood
- Old Spice and Citizen Relations – 1-800-PROVE-IT Infomercials
- SAP – The Faces of SAP
- Turner – Walking Legg
- United Nations Foundation – Nothing But Nets Launches Virtual Reality Film, “Under The Net”
- Weber Shandwick – “Refocus” On Mobile Innovation with Motorola
Visual Storytelling Campaign
- American Heart Association – Eva Is Why
- Blue Chalk Media & OSBA – The Promise of Oregon: Year Three
- Blue Chalk Media & SEE International – A Chance to See Again
- Hill + Knowlton Strategies – Invictus! Sharing the Inspiring Stories of Wounded Warriors
- International Medical Corps – The Things We Carry
- Loyola University New Orleans – Streetcar Stories: A Loyno Web Series
- McLean Hospital – Deconstructing Stigma: A Change in Thought Can Change A Life
- Weber Shandwick – ActionAid UK, #BrutalCut
Website Marketing
- CLS Strategies – Academy of Model Aeronautics - Generations of Flight Campaign
- HormelFoods125.com
- RevHealth – Don't Toy With Pinworm
Word of Mouth/Viral Campaign
- Hormel Foods – SPAM Museum goes global - How the SPAM Museum word of mouth efforts brings people to Austin, MN
- Kohnstamm Communications – Beech-Nut Engages Real Moms to Introduce 'Real Food for Babies'
- UP TV – "Growing Up McGhee" Viral Photo Re-creation
Wow! Campaign Award
- Adobe – Emotion Chambers Activation
- Blonde 2.0 – Livia - a painfully good campaign
- BMLPR & Villa Italian Kitchen – #AlternateFacts Pizza
- CerconeBrown – Beautiful, Naturally Mobile Boutique
- Cohn & Wolfe – Sharpie: Launching a Brand From 20,000 Feet
- Delucchi Plus at StreetSense – Downtown Silver Spring | OUTBOX
- Deutsche Telekom AG – Content Factory – More than just a newsroom
- General Motors – Electrifying Employee Engagement
- Hill + Knowlton Strategies – ANA Takes Off With Experience Class
- Hunter Public Relations – PowerBar’s Clean Start
- KFC – Extra Crispy Sunscreen PR Campaign
- Makovsky – A Tribute to Heroes in the Global Campaign Against Violent Extremism
- ServiceMaster – The ServiceMaster Experience,
- US Postal Service – Dog Bite Prevention Campaign
- Weber Shandwick – ActionAid UK, #BrutalCut
YouTube
- Cone Communications – Lindt Invites Refinery29’s Lucie Fink to Become a Chocolatier for a Day
- FGL Sports Ltd. – Sport Chek: Pillar vs. Drone
- Old Spice and Citizen Relations – 1-800-PROVE-IT Infomercials
- Wynn Las Vegas – Steve Wynn Welcomes Amazon Echo to Wynn Las Vegas