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PR News’ Nonprofit PR Council members weigh in on their most pressing challenges, including managing resources for social media outreach and, especially, measuring the results of their communications efforts.

Crystal clear goals, authenticity and a consistent strategy are some of the rules PR pros must follow when communicating good corporate citizenship practices.

Resourcefulness, innovation and creativity mark this year’s crop of PR News Nonprofit PR Awards nominees. Winners will be announced at the awards luncheon on May 18 in Washington, D.C.

â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include:… Continued

Corporate giving is not about just cutting a check anymore, it’s about having clear expectations of the mutual benefits for both fund provider and recipient.

With CSR becoming a big communications buzzword in the last few years, why shouldn’t climate change become a bigger part of the sustainability mix? Organizations large and small are finding that the rewards in addressing the topic outweigh the risks.

Winner: National Beer Wholesalers Association – The Beer Route To effectively advocate on behalf of the country’s 2,850 licensed beer distributors and the vendors that serve them, the National Beer Wholesalers Association (NBWA) created The Beer… Continued

Winner: AICPA – Team Network News Designed to give its more than 650 employees the latest updates on professional trends, internal news and work-life issues, the American Institute of Certified Public Accountants’ monthly e-newsletter—Team Network News… Continued

Winner: Zeno Group on behalf of American Urological Association Foundation & NFL – Know Your Stats about Prostate Cancer Talk about fantasy football. If you want to break through media clutter, it’s pretty sweet to have… Continued

Winner: National Association of Home Builders – NAHB Home Buyer Tax Credit Public Awareness Campaign After the recession-rocked housing market cast a pall over 2008, by the early months of the following year the federal government… Continued