Latest Posts

We Need to Dispel These 5 PR Myths

August 24th, 2015 by

Search the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How… Continued

Data and Metrics You Can Use at Your Nonprofit to Win Budget Dollars

August 17th, 2015 by

Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?

3 Ways to Cut Through in the Shark Days of Summer

July 31st, 2015 by

We’ve reached the point in summer when the accumulation of heat and humidity slows the reflexes and thought processes. This is when stories about shark attacks dominate news cycles. Calculated, outrageous statements by politicians running… Continued

4 Media Engagement Tactics That Work for the UN Foundation’s PR Team

May 18th, 2015 by

The UN Foundation’s partnership program for media engagement offers tips that can serve as a model for nonprofit groups looking to share their story with a wider audience.

5 Questions Nonprofits Should Ask PR Agencies Before Hiring Them

May 13th, 2015 by

Before they pull the trigger on expenditures, nonprofits have to make sure they’re a worthy investment. Hiring a PR agency is no exception.

PR Agency Pros and the Cure for In-House Anxiety

April 30th, 2015 by

In-house PR practitioners don’t have it easy, in general. Sometimes they have to deal with a lack of understanding and appreciation for the work they do. (Did I say sometimes?) Sometimes they get recognized internally… Continued

Using Inventive Messages to Inspire Young People

March 30th, 2015 by

The cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors.

CSR Awards 2015: Blog

March 12th, 2015 by

Winner: AT&T Inc. — For Good Stories, There is No Place Like Home: People, Planet, Possibilities Corporate social responsibility work often provides companies with wonderful stories to tell. It’s essential to tell them in relevant,… Continued

Nonprofit PR Awards 2015: Association/Nonprofit Team of the Year

March 12th, 2015 by

Winner: United Nations Foundation — Connecting you and the UN When your audience is 7 billion people, your issues are some of this era’s biggest challenges — from climate change to gender equality to global… Continued

Nonprofit PR Awards 2015: Nonprofit Communicator of the Year

March 12th, 2015 by

Winner: Angela Peluso — Verizon Foundation  Angela Peluso is a communications powerhouse who is dedicated to catalyzing social change. Under her leadership, the Verizon Foundation drives major visibility for social problems, elevating the role of… Continued