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As any PR professional knows, reputation is everything. And if anyone still doubts that, the #MeToo movement has arrived to awaken us all. At this very moment the reputations of comedian Louis C.K. and Alabama Republican Senate nominee Roy Moore are in free fall as a result of news coverage of their alleged sexual misconduct.

At PR News’ Measurement Boot Camp in New York on Nov. 9, 2017, Shilpa Mehta, principal analytical lead, Google, discussed three common sins of “dashboarding”—these are missteps that would indicate the problems you’re having have less to do with built-in C-suite skepticism and more to do with your dashboards, despite your laser focus on meeting business challenges.

A true PR pioneer, co-founder of Ruder Finn (in 1948), member of PR News’ Hall of Fame, artist, writer and philanthropist, David Finn turned 96 years young recently. Ruder Finn’s head of storytelling, Rachel Spielman, offers lessons about PR and life that she’s learned from Finn, who, despite being a busy industry giant, was always willing to listen to a variety of voices.

Each year, PR News’ Digital PR Awards recognize the year’s top digital communicators and campaigns in a variety of media such as video, website design, mobile apps and more. We announced the winners and honored all of the finalists for the Digital PR Awards at our luncheon Nov. 8 at the Yale Club in New York City.

No doubt your grandparents have heard of Twitter from President Trump’s constant use of the platform. And you doubtless know that today is the official date for Twitter to expand its 140-character limit to 280. But what pundits have dubbed a bad move for the social media bird’s brand may end up benefitting PR pros and marketers.

Facebook, Apple, Uber, Nike, Walmart, McDonald’s and more are all members of the unhappy fraternity of brands named in the “Paradise Papers,” a trove of millions of documents leaked to the International Consortium of Independent Journalists (ICIJ) that purport to reveal prominent people and companies using offshore havens to avoid tax.

As we’ve seen in recent weeks, a tumultuous news cycle—compounded by an online community rattled by recent violent events—can be a breeding ground for rumors, hoaxes and false reports. In the last few days alone, the San Antonio shooter was misidentified as a member of both the alt-right and alt-left movements, Twitter swirled with rumors of Snapchat’s demise and Facebook pulled a failed fake-news curtailing experiment.

Disney recently barred a Los Angeles Times film critic from pre-screening its movies in retaliation for unfavorable coverage, and many critics and critics associations are showing solidarity by refusing to review or give awards to Disney movies. The feud calls into question Disney’s media relations strategy—rather than defuse an issue it had with one media outlet, it poured fuel on the fire and in the process, the story it disputes has been amplified.

In this first article of a five-part series produced with partner PublicRelay, a media monitoring and analytics firm, we will examine the common challenges of measuring communications data so it can be turned into useful insights that will help not only communicators but the business overall.

Our weekly roundup of news, trends and personnel moves in PR and communications. This week’s stories include Papa John’s deflection onto the NFL; a judge tells Wells Fargo’s board and senior executives they should have known; and IBM’s Jon Iwata is getting set to retire.