How are brands building relationships with micro-influencers to launch collaborations that result in compelling, authentic content, and what types of content resonate the most? Those are the central questions examined by “Major Insights From Micro-Influencers,” a survey of 400 micro-influencers from across the nation, conducted by Atlanta-based Everywhere Agency.
Latest Posts


Mark Zuckerberg Offers a PR Lesson on Capitol Hill
April 11th, 2018 by Seth ArensteinThe key to Mark Zuckerberg’s fine April 10 performance before a Senate committee on Capitol Hill, which resulted in his becoming billions richer when Wall Street approved of what it heard, is something so basic it often is glossed over in PR training courses. While Zuckerberg’s vast resources no doubt helped his preparation, any PR pro can avail herself/himself of many of the same tips and tactics his handlers used.

The Zuckerberg Factor: 3 Reasons Why U.S. Brands Now Fear GDPR
April 10th, 2018 by Sophie MaerowitzAs Mark Zuckerberg testifies before Congress, speculation is swirling as to whether Facebook will integrate portions of the European General Data Protection Regulation (GDPR) into preventive measures it’s taking against future data leaks and election meddling. Brands operating solely in the U.S. now have strong reasons to fear (and begin preparing for) GDPR.

6-Point Checklist for Influencing Social Media Narratives About Your Brand
April 10th, 2018 by Steve GoldsteinCriticizing a brand or famous individual on social can be a great way to blow off steam. For the critic, there’s much less of a price to pay than if you blow off steam face-to-face or on email with family members and co-workers. In that sense, social media fills a great human need—to vent without repercussions for those who vent. You know where this leaves brands—on permanent 24-hour alert.

The Week in PR
April 10th, 2018 by Seth ArensteinOur weekly roundup of news, trends and personnel announcements in marketing and communications. This week we feature stories about Mark Zuckerberg’s cross-country trip, Fox News Channel’s vacation policy and the turning of a Page.

Tony Robbins’ PR Gains & Losses From #MeToo Comments in Front of Thousands
April 9th, 2018 by Hayley JenningsIn a video filmed at Robbins’ “Unleash the Power Within” event, the self-help guru told his audience of thousands that women were relying on #MeToo to “try to get significance and certainty by attacking and destroying someone else.” Audience member Nanine McCool is shown attempting to explain to Robbins that he misunderstood the importance of #MeToo before being interrupted by him with more provocative statements and actions. But is this purely bad PR for Robbins in this era?

‘Engage’ Crowned the Champion of the 2018 Most Overused PR Words & Phrases Tournament
April 9th, 2018 by Justin JoffePR News’ community on Twitter has been voting for the most overused clichés over the past several weeks—using the hashtag #WordsBracket—through five rounds of brackets. Apparently PR practitioners need a nice long break from hearing the word “engage” but, admittedly, it’ll be hard to find a workable replacement for it.

AI, Fake News and Future-Proofing Dominate Annual Page Society Seminar
April 6th, 2018 by Justin JoffeThe organization formerly known as the Arthur W. Page Society—now it’s simply “Page”— hosted its annual Spring Seminar this week at New York City’s Conrad Hotel, bringing together communicators from across the globe for two days of panels, keynotes and breakout sessions that addressed the theme “Are You Future-Proofed? Disruption, Innovation and the CCO.”

Lessons From Morgan Stanley’s Silence in the Face of a Physical Abuse Issue
April 6th, 2018 by Claudia Keith, City of Palo AltoIs it better for a company to own a bad situation and communicate about the underlying issue or remain silent and hope it all goes away? That was the predicament for Morgan Stanley recently when a front-page story in the NY Times exposed the company knew a star employee was battling repeated accusations from multiple parties of physical abuse and stalking. Claudia Keith, chief communications officer of the City of Palo Alto, CA, argues Morgan Stanley’s response will hurt its reputation and bottom line.

Google Workers’ ‘Business of War’ Letter Pits Employee Values Against Bottom Line
April 5th, 2018 by Jerry AsciertoMore than 3,100 Google employees have signed a letter asking the company to halt its work on a Defense Department initiative. While the letter has made headlines, it also raises an important question for professional communicators: How should a brand prepare for the possibility that part of its workforce has a political or moral objection to some of its activities?