PRNEWS talked with Sophie Cikovsky, VP, Infinite Global US to discuss PR and mental health. We discussed PR leaders’ responsibilities with respect to the mental health of their employees.
Diversity, Equity & Inclusion
Looking at George Floyd’s Legacy 2 Years Later: A Long Road Ahead
May 25th, 2022 by Dr. Felicia BlowIt was just two years ago that we witnessed the brutal murder of George Floyd, an event that resonated on a personal level with many of us. I remember where I was, who I was… Continued
GAAD: A Day to Add Accessibility into Content and Communication
May 18th, 2022 by Nicole SchumanWhile it may seem intimidating to begin making content and communication more accessible, the resources and education are available.
Tools That Check for Bias in Written Content Can Improve Crisis Messaging
May 17th, 2022 by Nicole SchumanFor communicators, AI can help gather data, oversee workflow and scheduling, provide assistance in monitoring media and even create virtual influencers. AI also has a role in message creation.
A New Netflix Series Offers Insight for Improving LGBT Content
May 16th, 2022 by Jamie LoveBrands have tried to include the LGBT community in content they create. Too often it’s not inclusive and inauthentic. We offer tips for improvement.
ESG Pros Differ About Who Should Lead Companies on Social Issues
April 30th, 2022 by Seth Arenstein[Editor’s Note: As part of the PRNEWS Social Impact Awards April 20, 2022, in Pentagon City, VA, we convened a roundtable of honorees. We discussed a variety of issues, from who should decide which social issues… Continued
Museum Promotes Careers in PR as it Celebrates AAPI Pioneers
April 29th, 2022 by Jared MeadeSince the beginning of the pandemic, hate crimes against the Asian community have increased. Indeed, they rose 339 percent in 2021–an unprecedented level. Surrounded by so much hate and misunderstanding, we often wonder what can… Continued
BET Social Impact Chief: Social Change is ‘a Long Game’
April 21st, 2022 by Andrew ByrdDeveloping your company’s social impact initiative is a daunting task, but do your homework yet don’t overthink it, says BET Networks’ Jeanine Liburd.
Cracker Jill Rebrand Shows the Importance of Purposeful Messaging
April 7th, 2022 by Nicole SchumanA temporary rebrand like Cracker Jill can take a lot of time, energy and creativity, but the payoff can be a reputation boon.
Communicators Play Key Role in Advancing Better Images of Women
April 6th, 2022 by Seth ArensteinThe additional burden that women must look like the Kardashians has resurfaced. Fortunately, PR pros can help move society away from this antiquated trope.