Diversity & Inclusion

businesswoman in library

Recruitment and Retention in PR Continue Despite COVID-19

July 1st, 2020 by

An article on recruitment and retention? Now, in the midst of record unemployment? As it happens, PR is moving ahead with recruitment, though on a reduced level, yet retention is alive and well. We find out how two firms, one large, the other mid-size, are doing.

adidas

Adidas Faces Uphill Battle After HR Head Leaves Amid Diversity Shortfalls

July 1st, 2020 by

On June 30, Karen Parkin, the global head of human resources for Adidas, stepped down after allegations surfaced from employees—not for the first time—that she failed to promote diversity within the company. In a moment when the nation is hyper-sensitive to racial inequality in any form, the move is a high-profile example of a company publicly attempting to start transformation from the top.

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LGBTQ Experiences Shape Communications

June 29th, 2020 by

As Pride Month concludes tomorrow, the Museum of PR will convene a group of PR’s LGBTQ+ leaders for a discussion about the role of communication in the movement’s past, present and future. We offer perspectives on work and life of some of the scheduled panelists.

LGBTQ

How the LGBTQ Experience Can Shape Communication

June 24th, 2020 by

In honor of Pride Month, we offer the perspectives of several LGBTQ leaders in the PR and marketing community. Each of these executives will speak during a free Museum of PR event next week highlighting the social and professional experiences of members of PR’s LGBTQ community.

LeBron James

How LeBron James Might Involve Brands in the Voter Suppression Battle

June 23rd, 2020 by

Many brands have said they support #BlackLivesMatter. Some have taken direct action to back up their words. It is possible LeBron James may ask them to support the effort to register black voters and fight voter suppression, a source of structural racism, James says.

Quinton Desamours, former Publix employee, holds BLM mask in front of supermarket

Publix’ Banning of Black Lives Matter Apparel Raises PR’s Profile in Employee Policies

June 17th, 2020 by

After a Black employee quit over its dress code, supermarket chain Publix stated it will not allow workers to wear clothing featuring Black Lives Matter messaging. In response to what could be an emerging communications crisis for the brand, Publix spokesperson Maria Brous pointed to company policy. TheoryComms’ CEO Andrea Hamiton argues PR cannot stay on the sidelines in a moment of national turmoil and transformation.

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A Guide to Culturally Conscious Identifiers and Emojis

June 17th, 2020 by

The essential role PR plays in ensuring a brand’s business success is critical in this moment. This guide offers tips about the correct use of cultural terms so you can craft respectful messages as part of your inclusive business practices.

Wendy’s Twitter Silence on Brooks Speaks Volumes

June 15th, 2020 by

When a brand gets caught in the middle of a crisis, what IS the proper response? Is it better to be a punching bag for the public and stay silent, or is it the responsibility of the middleman to explain or absolve themselves from the situation? So what is Wendy’s role?

Pride Month and Black Lives Matter Provide Intersectional Messaging

June 12th, 2020 by

In non-COVID times Pride supporters filled their calendars with parades and events across the globe, celebrating the beauty and importance of LGBTQ+ rights and representation. It seems only fitting during this time of another equality movement, Black Lives Matter, that messaging reflect a nod to the history of Pride—an uprising against police brutality by the queer community.

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How The Michael J. Fox Foundation Navigates This Uncertain Time

June 12th, 2020 by

Kathy Bloomgarden, CEO of Ruder Finn, spoke with Holly Teichholtz, SVP communications and content strategies at The Michael J. Fox Foundation for Parkinson’s Research. The two discussed pandemic-related disruptions to the workplace, the future of work, and how the nonprofit sector can best respond to the Black Lives Matter movement.