Stories by Nicole Schuman

How do you do PR when everyone knows your future owner wants out? Elon Musk and his in-limbo Twitter purchase provide answers.

PRNEWS welcomed Urska Srsen, cofounder of women’s health tracker, Bellabeat to discuss privacy and communication for women’s’ health tracking products.

Some rebranding efforts may cause other organizations to pause, wondering what return on investment may come from it. What will the value of their efforts be, how can organizations proceed, and where can they look for results?

We live in a time where gun violence happens daily, and communities will look to leaders for timely facts and information. 

The Roe v. Wade ruling affects many areas of healthcare, which ultimately impacts employees and internal communications.

Greenpeace activists acknowledged the climate hypocrisy at Cannes, where many ad and PR agencies continue to work with fossil fuel clients.

The public is tired. It’s tired of lip service from public figures, politicians and companies. It’s tired of hearing phrases like “thoughts and prayers,” or “we promise to…” What the public wants is change. Messaging without action will no longer cut it. Several organizations engage audiences to join them in effecting social change. 

If your organization or brand is looking to make a splash surrounding a holiday or for an impactful purpose, there are some steps you can take to make sure you are creating an inclusive campaign for all stakeholders.

Some of the greatest partnerships are surprises. It’s not always about peanut butter and jelly—just ask Martha Stewart and Snoop Dogg. However, normally there’s more that goes into an unlikely marketing partnership than one might… Continued

Transparency reigns as one of the pillars of good PR, so it only seems natural to lean into rather than run away from a recall.