Stories by Nicole Schuman

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Mission Impossible? Communicating with a Company That Has 1 PR Pro or No Team at All

July 29th, 2022 by

Not all organizations have in-house PR pros. Some have only one communicator. We offer tips for coping with this far-from-ideal scenario.

[VIDEO] PRNEWS Talks Summer Travel Comms with Travel + Leisure Co.

July 28th, 2022 by

PRNEWS welcomed Travel + Leisure Co. to talk about tense summer travel, and how companies can quell travelers’ stress through communications.

AP Stylebook

AP Style Update: Style and Grammar Basics

July 20th, 2022 by

For this installment, we explore grammar basics of AP style that most writers use on a daily basis. 

elon musk

Reluctant Twitter Owner Musk Poses Huge PR Problems

July 14th, 2022 by

How do you do PR when everyone knows your future owner wants out? Elon Musk and his in-limbo Twitter purchase provide answers.

[VIDEO] PRNEWS Talks with Bellabeat About Privacy, Communication and Women’s Health Tech

July 12th, 2022 by

PRNEWS welcomed Urska Srsen, cofounder of women’s health tracker, Bellabeat to discuss privacy and communication for women’s’ health tracking products.

Considerations While Weighing a Rebrand: Research, Communicate and Measure

July 6th, 2022 by

Some rebranding efforts may cause other organizations to pause, wondering what return on investment may come from it. What will the value of their efforts be, how can organizations proceed, and where can they look for results?

Police caution tape crosses street in Highland Park after Fourth of July shooting incident

July 4 Gun Violence Yields Bumbling Responses

July 5th, 2022 by

We live in a time where gun violence happens daily, and communities will look to leaders for timely facts and information. 

Roe v. Wade decision impacts employers internal communications

Addressing Internal Communication After Roe v. Wade Ruling

June 28th, 2022 by

The Roe v. Wade ruling affects many areas of healthcare, which ultimately impacts employees and internal communications.

Greenpeace protestors dressed as "This is Fine" Dogs climb a fire truck to protest fossil fuel advertising at Cannes

Greenpeace Addresses Fossil Fuel Elephant in the Room at Cannes

June 23rd, 2022 by

Greenpeace activists acknowledged the climate hypocrisy at Cannes, where many ad and PR agencies continue to work with fossil fuel clients.

Audiences Respond as Organizations Include Them in CSR Campaigns

June 7th, 2022 by

The public is tired. It’s tired of lip service from public figures, politicians and companies. It’s tired of hearing phrases like “thoughts and prayers,” or “we promise to…” What the public wants is change. Messaging without action will no longer cut it. Several organizations engage audiences to join them in effecting social change.