The rise in consumer interest in electronic vehicles highlights the need for clear, effective messaging. Education is a priority as is jargon-free communication that addresses range anxiety and infrastructure issues.
Stories by Nicole Schuman
Waffle House Delivers Masterclass in Crisis Management
September 29th, 2022 by Nicole SchumanWaffle House looks good on several fronts—protecting employees and customers from going out in a hurricane, while gearing up quickly in the aftermath.
Explainer: What Does ‘Off the Record’ Mean?
September 28th, 2022 by Nicole Schuman“Off the record” is a phrase that can be used between a journalist or communicator during any interview or conversation.
[VIDEO] PRNEWS Discusses Hispanic Heritage Month and Communication
September 21st, 2022 by Nicole SchumanPRNEWS welcomed Sonia Diaz, president, Hispanic PR Association (HPRA), to discuss how well the Hispanic community is represented in PR and media.
DirecTV Misses the Mark on Timely Crisis Response
September 19th, 2022 by Nicole SchumanDirecTV failed to provide NFL Sunday Ticket users a timely response on why its product did not work for a second consecutive Sunday.
Volatile Markets Cause Pressure for Biden, Brands
September 14th, 2022 by Nicole SchumanRegardless of what President Biden says, organizations are responsible for communicating important information to shareholders.
Avoiding Communication Crises with NIL Campaigns
September 6th, 2022 by Nicole SchumanIt’s time for communicators to sharpen their pencils, dust off their notebooks and pay close attention to the world of NIL.
Should You Piggyback on the Pumpkin Spice Latte (PSL) Craze?
August 30th, 2022 by Nicole SchumanBrands cashed in on the trending release, with some achieving a better delivery when piggybacking on PSL than others.
PR Firms Tackle Gender Pay Gap to Promote Women’s Equality
August 26th, 2022 by Nicole SchumanOne of the myriad ways PR is working to address inequality is by acknowledging pay inequity and the gender pay gap.
[VIDEO] PRNEWS Talks PR and Recession with Next PR
August 25th, 2022 by Nicole SchumanPRNEWS welcomed Shannon Tucker, VP of NextPR to chat about tips for PR professionals, companies and agencies during a recession.