While it may seem intimidating to begin making content and communication more accessible, the resources and education are available.
Stories by Nicole Schuman
Tools That Check for Bias in Written Content Can Improve Crisis Messaging
May 17th, 2022 by Nicole SchumanFor communicators, AI can help gather data, oversee workflow and scheduling, provide assistance in monitoring media and even create virtual influencers. AI also has a role in message creation.
Financial Industry Free Fall Engages the Communicators’ Cavalry
May 10th, 2022 by Nicole SchumanCommunicators, once again, will answer the call and serve as the cavalry in a sea of confused and worried financial clients.
Disney, Amber Heard Cannot Wave Magic Wand for Good PR
May 2nd, 2022 by Nicole SchumanDisney, the most magical place on Earth, cannot wave a magic wand to control the media. Nor can being a celebrity buy you good PR.
[VIDEO] PRNEWS Talks with Ryan Pintado-Vertner, CEO and Founder of Smoketown About PR and Environmental Racism
April 28th, 2022 by Nicole SchumanPRNEWS talked with Ryan Pintado-Vertner, CEO and Founder of Smoketown, LLC, to discuss work advocating against environmental racism, potential solutions for helping communities of color who are disproportionally affected by climate change and the roles communicators can play in changing the issue.
Musk’s Purchase of Twitter Stirs PR Concerns
April 25th, 2022 by Nicole SchumanYou can be sure the Twitter PR department has its hands full today as well into the far future with Elon Musk at the helm.
Newton, Shildt Gaffes Highlight What’s Needed Before an Apology
April 13th, 2022 by Nicole SchumanSome free speech offenders, like pro football’s Cam Newton, may need to do some soul searching before they issue an apology.
Cracker Jill Rebrand Shows the Importance of Purposeful Messaging
April 7th, 2022 by Nicole SchumanA temporary rebrand like Cracker Jill can take a lot of time, energy and creativity, but the payoff can be a reputation boon.
Twitter Properly Announces Controversial Musk Board Appointment
April 5th, 2022 by Nicole SchumanIt’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.
Media Relations Challenges, Opportunities of Working in Cannabis PR
April 1st, 2022 by Nicole SchumanEvery industry needs someone steering messages, and several PR agencies have taken the lead to promote positive conversation despite the continuing stigma surrounding CBD and cannabis.