Stories by Nicole Schuman

One of the cornerstones of PR is reputation. So, why would someone give Adam Neumann another chance after such a public business failure? 

With the harried pace of PR, AI tools, in theory, should make communicators’ lives easier. For example, AI can assist with measurement and campaign assessment. Similarly, perhaps AI can add the equivalent of a few extra hands during a PR crisis.

If medical information about monkeypox is not getting out to the right people, or even getting out at all, disinformation will spread. 

We look at the definition, breakdown and best practices for communicators regarding ERGs or Employee Resource Groups.

Communicators at the NFL, NFLPA and Cleveland Browns must address stakeholders upset over Deshaun Watson’s six-game suspension.

Not all organizations have in-house PR pros. Some have only one communicator. We offer tips for coping with this far-from-ideal scenario.

PRNEWS welcomed Travel + Leisure Co. to talk about tense summer travel, and how companies can quell travelers’ stress through communications.

For this installment, we explore grammar basics of AP style that most writers use on a daily basis. 

How do you do PR when everyone knows your future owner wants out? Elon Musk and his in-limbo Twitter purchase provide answers.

PRNEWS welcomed Urska Srsen, cofounder of women’s health tracker, Bellabeat to discuss privacy and communication for women’s’ health tracking products.