Stories by Nicole Schuman

To streamline messaging and quickly disburse important updates, the NYC Emergency Management unit is texting.

It’s important to consider multi-lingual messaging, particularly regarding updates during the COVID-19 outbreak, so every constituent knows the latest facts.

As employees adhere to a new world of work during the coronavirus outbreak, they look to employers to provide clear and consistent messaging regarding not only the day-to-day, but what’s coming next. This gives a great responsibility to company leadership and internal communications officers, who balance on a very tense tightrope of trust during these challenging days.

To counter job cuts, Matt Rizzetta of North 6th Agency urges fellow CEOs to take a 50 percent pay cut

Over the weekend, brands sent a wave of communications to customers—via email, social media, and the mainstream media—around closing up brick-and-mortar shops as government leaders attempt to halt the spread of COVID-19.

PR pros become part of a brand’s front line when events are cancelled or postponed. We asked communicators for tips and tactics about how to deliver postponement messages. In a health crisis such as coronavirus, they counsel crafting messages with empathy and positivity. In addition, having a plan for re-scheduling may help, as can streaming.

One of the most important tactics in crisis communication strategy is reading your audience.

The day-to-day of communications work can wear on a practitioner. Pro bono work can be a nice distraction. In addition it can help build morale, community spirit and assist with recruitment. More important, of course, is the satisfaction and joy that giving back can bring.

Communicating about Coronavirus (COVID-19) is a LinkedIn group for PR and communications professionals to share tactics and strategies around the virus.

Major League Baseball, the National Hockey League, the National Basketball Association and Major League Soccer released a joint statement Monday (March 9, 2020) about the organizations’ preventative strategies surrounding coronavirus.