Archive: June 2014

Winner: Ultimate Fighting Championship – UFC 167: St. Pierre vs Hendricks The objectives of this campaign were to build buzz and awareness for the UFC 167: St. Pierre vs. Hendricks Pay-Per-View event. Johny Hendricks had… Continued

Winner: Marina Maher Communications – Head & Shoulders Season of the #Whiff With the “Season of the #Whiff” campaign, Marina Maher Communications intrinsically linked Head & Shoulders to baseball, further solidifying the brand’s partnership with… Continued

Winner: Southern California Edison – Visalia Outage: SCE Social “Comes to the Rescue” When the power is out, Southern California Edison’s (SCE) customers can’t turn on the TV. They may not be able to access… Continued

Winner: USO – #USOmoments The USO launched a massive brand campaign on Veterans Day 2013 dubbed “Every Moment Counts.” The goal was to raise awareness of the general American public to the everyday moments often… Continued

Winner: Proof Integrated Communications and the Nevada Commission on Tourism – Travel Nevada’s Twitter Outreach The Nevada Commission on Tourism (NCOT) set out to reposition its consumer-facing brand, Travel Nevada, to better highlight Nevada as… Continued

Winner: SocialChorus – Advocate Marketing SocialChorus’ Advocate Marketing Strategists create and optimize client programs while providing brands and advocates with personable and efficient experiences through their expertise and ongoing Advocate Marketing program management. SocialChorus Advocate… Continued

Winner: ASCD – Using Pinterest to Support ASCD’s Brand ASCD aims to meet its customers on the social platforms they use regularly. And, with a membership comprised of educators at all levels of the profession,… Continued

Winner: Lippe Taylor and Elizabeth Arden – UNTOLD In The City The primary objective of this creative effort by Lippe Taylor and Elizabeth Arden was to generate awareness of Elizabeth Arden’s newest fragrance, UNTOLD, promote… Continued

Co-Winner: APCO Worldwide – CLIA North America Cruise Forward Campaign Cruise Forward is the global cruise industry’s comprehensive communications and reputation management campaign. Cruise Lines International Association (CLIA) sought to produce a communications platform that… Continued

Winner: Connect Marketing – Virtual Vision Symantec approached Connect Marketing about creating a B2B social media campaign that would give customers access to content and information presented at the 2013 Symantec Vision annual company conference… Continued