How Aflac, Astellas and Carnival Balance Social Action With Their Core Business Messages
Not long ago, companies were counseled to stay out of politics and social causes. 'Stick to business and you won't offend customers or potential customers,' was thought to be the best route. Things have changed. Radically. In a collaboration with 3BL Media, a CSR news distribution and content marketing firm, PR News convened a roundtable to discuss CSR best practices.
Airbnb Dominated Travel Sites’ Social Activity in ’17 With 150% Growth in Consumer Engagement
We continue our examination of consumer engagement with brands' social posts during 2017. Data is provided exclusively by Shareablee to PR News . This week we look at the top 10 travel websites, ranked by consumer engagement. Airbnb is the leader.
More Than 70% of American Adults Over 50 Use Social Media, Signaling a 112% Jump in Usage
While most marketers put a premium on attracting younger people, the 50+ demographic is coveted for its disposable income and stability. While it is known that this demographic is less comfortable with technology than millennials, the group has taken to social media at a strong rate, a new survey from AARP shows. The devices it doesn't yet use can be large targets for marketers.
The Week in PR
Our weekly look at news, trends and personnel moves in communications and marketing. This week's stories include James Levine's ouster at the Metropolitan Opera, a House committee looks deeper into the U.S. Olympic Committee amid the Larry Nassar scandal and Twitter halts accounts that were tweetdecking.
PR News Survey: Nonprofit Communicators Got Salary Relief in ’17; Integration Down the Road
We take another dive into the new PR News Salary Survey to look at where nonprofit communicators and PR firm staffers rank in terms of base salary. We begin by looking at integration of communications and marketing. It turns out that integration of the two units is a bit farther down the road than you might think.