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“As we began to strategize our news operations, we sought guidance on best practices regarding content planning, storytelling, and measurement. Several of our staff took the webinar "How to Build a Brand Newsroom from the Ground Up," and could not have been more pleased with the results. We pay more attention to key analytics now, and we seek to ensure messaging consistency as we curate and create content across various media platforms for the university.”
“PR News webinars have provided me with the opportunity to attain valuable industry knowledge and advice without having to sacrifice the time and money to attend a traditional workshop. The featured experts have raised my awareness of various tools and strategies to improve my writing and pitching skills. Overall, the webinars have proved instrumental in my development as a young public relations professional.”
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