Exclusive Insights

Considerations While Weighing a Rebrand: Research, Communicate and Measure

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Some rebranding efforts may cause other organizations to pause, wondering what return on investment may come from it. What will the value of their efforts be, how can organizations proceed, and where can they look for results?

53% of Roe v. Wade Consumer Engagement in June Posted on IG

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In June, 53 percent of consumer actions on posts mentioning Roe vs. Wade, abortion or women’s rights were on Instagram, compared with 27 percent on Twitter and 21 percent on Facebook.

You Can’t Escape Stupid: Progressive Insurance, Allstate Insurance vs Ernst & Young

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This month we compare two crises. In both cases, the actions behind the crises had people wondering: What were they thinking? In one case, though, fast action protected the brand and helped make the issue go away. In the other, the crisis is at the very core of the business. Implications for the brand are much longer lasting.

Media Relations’ Dirty Secret: ‘Spray and Pray’ Pitching ‘Experts’ Works, but for How Long?

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Few journalists will admit they accept cold pitches touting rent-a-quote experts. On the other hand, it would have stopped if it didn’t work.

Protecting Your Company from Becoming Part of the Disinformation Ecosystem

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Security, public health and privacy risks demand the development of a discipline within PR and different models for journalism.

Veteran PR Pro’s Guidance: Write Persuasively, Learn Continually, Digest But Don’t Always React

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The basics of writing, measurement and crisis prep remain important, even at companies like Amazon, says veteran PR pro Heather Knox.

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Wallets Open: Social Media is Becoming a Creator-Heavy Space

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A roundtable of Social Shake-Up speakers emphasizes the sector’s move toward paid creators and an emphasis on authenticity.

Audiences Respond as Organizations Include Them in CSR Campaigns

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The public is tired. It’s tired of lip service from public figures, politicians and companies. It’s tired of hearing phrases like “thoughts and prayers,” or “we promise to…” What the public wants is change. Messaging without action will no longer cut it. Several organizations engage audiences to join them in effecting social change. 

Options, Education and Good Delivery: Making the Difficult Media Relations Conversation Easier

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Your executive has a sure-fire news story, but you know it won’t interest media. How do you break that bad news to her and keep your job?

Engagement on Social with Travel Brands Down 38% YOY; Zoos, Museums Enjoy Largest Growth

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Engagement on social media (specifically, on Facebook, Twitter and Instagram) with travel-related brands was down 38 percent year-over-year from May 2021 to May 2022, according to Shareablee powered by Comscore. The decline is likely due to the fact that there was a “boom in travel engagements in 2021 when COVID restrictions were lifted in many locations,” points out Madison Busick, analyst at Comscore.