Research is more accessible now to more professional communicators. What’s more, communication technology platforms are ubiquitous and at many price points…some cost nothing! With free and low-cost technology, the decision to measure, even with a modest budget, is a matter of willingness rather than ability.
There’s one thing you can say about social media–sometimes it helps remove doubt. It goes to a principle that communicators know well: Nothing disappears once it’s posted on social media.
It’s a loaded question to ask when a PR crisis ends. With some crises, reminders last indefinitely. In other cases, the actual crisis lasts for months. We begin a series that updates crises mentioned in previous editions of Crisis Insider and offers additional insights.
Vaccination cards fill social media timelines. Grandparents are planning reunions with grandchildren. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Password? New Users: Subscribe This content is accessible to PR News… Continued
In light of Women’s History Month, PRNEWS took a look at what the industry is doing to help working mothers and caretakers in their time of need. Time will tell what impact this year of remote working and flexible scheduling will have on the future of the workplace. But many companies are taking this time to reevaluate the demands on their employees, and how they can create more suitable environments for women to thrive.
With the arrival of Women’s History Month and International Women’s Day, we focus on two of the many female PR pros who’ve made history inside and outside PR.
Brands, Leaders and Communicators Urged to Hew Closely to Corporate Values During This Moment of Division and DisinformationPremium March 2nd, 2021 by Seth Arenstein
Was there a recent time when communicators had a more confusing ecosystem in which to tell stories? US-based PR pros are working in a climate that includes political fragmentation, a year-old pandemic mired in those political divisions, an erosion of trust in public and private institutions and a meteoric rise in disinformation.
While just 4 percent of March Madness-related content was posted on Instagram, the platform enjoyed 85 percent of all engagement.
In the past year, as calls for social justice have increased, a growing number of organizations found themselves re-branding, changing their names or packaging in attempts to leave behind legacy narratives.