Exclusive Insights

A Case for Research: ‘Begin Simply and Simply Begin’

Premium April 6th, 2021 by

Research is more accessible now to more professional communicators. What’s more, communication technology platforms are ubiquitous and at many price points…some cost nothing! With free and low-cost technology, the decision to measure, even with a modest budget, is a matter of willingness rather than ability.

man frustrated at laptop

Have ‘Acknowledge, Apologize and Address’ Run Their Course as a PR Crisis Response?

Premium April 6th, 2021 by

There’s one thing you can say about social media–sometimes it helps remove doubt. It goes to a principle that communicators know well: Nothing disappears once it’s posted on social media.

Never Ending

Recent Massive Cyber Hacks Call for a Long View of Crisis Communication

Crisis Insider April 5th, 2021 by

It’s a loaded question to ask when a PR crisis ends. With some crises, reminders last indefinitely. In other cases, the actual crisis lasts for months. We begin a series that updates crises mentioned in previous editions of Crisis Insider and offers additional insights.

man in mask walking into office

Back to Work: How to Communicate Reopening Offices and Businesses

Premium April 2nd, 2021 by

Vaccination cards fill social media timelines. Grandparents are planning reunions with grandchildren. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Password? New Users: Subscribe This content is accessible to PR News… Continued

working mom on laptop with baby sleeping

Working PR Moms and Caregivers Seek Flexibility, Help From Employers

Premium March 19th, 2021 by

In light of Women’s History Month, PRNEWS took a look at what the industry is doing to help working mothers and caretakers in their time of need. Time will tell what impact this year of remote working and flexible scheduling will have on the future of the workplace. But many companies are taking this time to reevaluate the demands on their employees, and how they can create more suitable environments for women to thrive. 

hands holding a candle

How to Approach COVID-19 Anniversary Messaging

Premium March 12th, 2021 by

On the first anniversary of the COVID-19 pandemic,

illustration of women's faces in different shades

Muriel Fox and Inez Kaiser: Women Communicators Who Made History

Premium March 2nd, 2021 by

With the arrival of Women’s History Month and International Women’s Day, we focus on two of the many female PR pros who’ve made history inside and outside PR.

political divide

Brands, Leaders and Communicators Urged to Hew Closely to Corporate Values During This Moment of Division and Disinformation

Premium March 2nd, 2021 by

Was there a recent time when communicators had a more confusing ecosystem in which to tell stories? US-based PR pros are working in a climate that includes political fragmentation, a year-old pandemic mired in those political divisions, an erosion of trust in public and private institutions and a meteoric rise in disinformation.

illustration of basketball on court

Return of March Madness Boosts Consumer Engagement 61%; Instagram Dominates

Premium March 2nd, 2021 by

While just 4 percent of March Madness-related content was posted on Instagram, the platform enjoyed 85 percent of all engagement.

row of Aunt Jemima syrup

Why the Answer to the Question,’What’s In a Name?’ Matters More than Ever

Premium March 2nd, 2021 by

In the past year, as calls for social justice have increased, a growing number of organizations found themselves re-branding, changing their names or packaging in attempts to leave behind legacy narratives.