Exclusive Insights

How You and Your Executive Can Become a Reporter’s Trusted Sources

Premium March 31st, 2022 by

A common refrain PR pros hear from executives they represent is, ‘Why don’t I get called as a source?’ Here’s how to respond.

How PR Pros, Marketers Can Combat Disinformation

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There’s little doubt about how much trouble disinformation causes. Moreover, the public holds PR and marketing, among others, partly responsible.

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Accountability: Companies Should Measure Their Social Justice, DEI Efforts

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Companies that are serious about their social justice and DEI work must measure it and hold themselves accountable, says Fenton CEO Valarie De La Garza.

Ukraine’s a ‘Game Changer,’ Companies Must Take Political Stands

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Not long ago companies could steer clear of politics. That option’s gone, courtesy of Russia’s invasion of Ukraine, Ambassador Francisco Santos says.

Recruiting and Retaining Gen Z: ‘Show Me The Money and Corporate Values’

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Internal communicators and recruiters must discard preconceived notions about Gen Z. This cohort seeks values, mentors and financial stability.

Increasing ROI by Aligning PR and Marketing

Premium March 1st, 2022 by

With COVID variants lingering and uncertainty about future variants, some industry events will either be virtual, hybrid or have low attendance. Marketing departments need new ways to connect and educate prospects and build a qualified pipeline. Creating strategic alignment between your PR and content marketing goals can increase ROI from both while filling the gap in-person events have left.

Employee-Driven CSR Hedges Against ‘The Great Resignation’

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Thoughtful CSR is good on its own. However, as workers demand alignment with corporate values, CSR programs that feature employee choice are big draws.

Torossian and CNN: Badly-Handled Crises in Our Backyard

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Two recent crises hit close to home for the PR profession. On February 16, Keith Kelly broke the news in Crain’s New York Business and AdAge that Ronn Torossian, CEO of the 5WPR Agency, secretly purchased an industry newsletter, Everything-PR, and used it to hype his firm and bash rivals. At the same time as Kelly’s article appeared, the war rooms over at CNN were busy. The issue was dealing with revelations of misconduct, ethical lapses and a widely-known-if-never-acknowledged affair.

Normalcy: Consumer Engagement with NCAA ‘March Madness’ Posts Doubles YOY on Facebook

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In anticipation of ‘March Madness,’ this month we look at consumer engagement with social posts about the college basketball tournament across platforms. Notably, the share of consumer engagement for March Madness content on Facebook more… Continued

Contest Entries: Know Your Audience, Proofread, Provide Detail and Measure

February 28th, 2022 by

The PR pro’s daily existence entails storytelling and working with words. So, filling out contest entry forms should be a piece of cake. It’s not.