Terms You Need to Know [Q4 2022]

CZ, SBF, FTX: Bad news travels quickly in a crisis. Days ago Sam Bankman-Fried (SBF), 30, was a wunderkind, worth $26 billion owing to his crypto exchange FTX and trading firm Alameda Research. On Nov. 7, SBF said all was well. The next day, rival CZ, aka Zhao Changpeng, pulled $530 million from FTX. Others followed. SBF lost 94% of his worth. By Nov. 10, SBF was worth $0 and FTX filed for Chapter 11.    

RSV: More acronyms. Respiratory syncytial virus is the potentially fatal sickness spreading alarmingly fast, mostly among young US children. Though tumultuous US midterms pushed it off page 1, RSV continues causing havoc. Prudent PR pros are monitoring it, preparing WFH protocols and holding statements, especially since RSV, flu and COVID could combine for a bad winter.