My Way or the Highway: Vendors Measure Misinformation and Disinformation

PR pros know misinformation, or unintentionally misleading content, and disinformation, material its creator knows is untrue, can instigate a PR crisis and blemish reputation. 

With a survey claiming reputation will overtake margin as a driver of business performance within five years, it is understandable that some executives want reputation measured. Doing th


at depends on your definition of reputation and what you deem important. 

Every vendor (and there are many)says its method of measuring reputation is superior. Can they all be right? 

 Signal AI claims its proprietary algorithm digests 2 billion data points annually as it ranks 500 companies’ reputations. 


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