Can technology alleviate errant pitches, a top complaint of media members? Probably not immediately. There is hope for the future, though. In addition, there are work-arounds available now.
Engagement on B2B Social Posts Down 17% YOYJanuary 5th, 2023 by Erika Bradbury
To kick off the year, we examine topics that garnered the most engagement in B2B posts in 2022. The total number of actions on B2B posts decreased 17 percent year-over-year.
Mixing Tech and Elbow Grease Help Find Trusted InfluencersJanuary 4th, 2023 by Nicole Schuman
Vetting is always important in influencer relationships. It’s vitally so when influencers dispense information about health and finance. Here are several tips for finding trustworthy influencers and monitoring them.
PR Pros Seek Flexible Hours, More Money and Purpose, But ‘Crave’ In-Office WorkJanuary 4th, 2023 by Seth Arenstein
Covid changed the nature of PR work. Communicators value flexible hours and increased compensation most, a new PRNEWS survey shows. In addition, though they don’t want to be in the office every day, communicators believe in-person collaboration is vital for careers and clients.
Enthusiasm, Determination, Proactivity and Organization Help PR Pros Seeking MentorsJanuary 3rd, 2023 by Erika Bradbury
In honor of National Mentoring Month, we held a virtual roundtable to discuss how Covid changed mentorship; how mentorship influences recruitment and retention; and advice for those seeking a mentor.
Your Metrics are Junk, Celebs are Toxic and Other Lessons from a Terrible YearJanuary 3rd, 2023 by Katie Paine
Few thought 2022 would eclipse 2020 and 2021 as a year of PR crises. Wrong. Fortunately, 2022 brought useful lessons for 2023. So, begin 2023 correctly: measure reasonably, use appropriate platforms and own your mistakes promptly.
How Citizens’ CCO Captures Earned Media for Yet Another NYC BankDecember 20th, 2022 by Seth Arenstein
With a bank on nearly every corner of NYC, how can yet another bank break through and garner earned media? We asked Citizens’ new CCO. In addition, we asked about communicating during a recession.
Simplicity, Holiday Imagery and Trolling Create High Engagement on Social Ahead of the HolidaysDecember 5th, 2022 by Erika Bradbury
Remember the unofficial rule of not advertising for the holidays before Thanksgiving? It’s out the window, at least on social media. Holiday posts from retailers didn’t even wait until November. The first one bowed before mid-October.
A Humble Guide to the Importance of PR Crisis and Corporate ReputationNovember 15th, 2022 by Seth Arenstein
For authors of books about the basics of PR crises, the challenge isn’t finding new material. It’s conveying foundational ideas, which haven’t changed much, in new and compelling ways.
A Mixture of High- and Low-Tech Solutions Can Overcome DeepfakesNovember 15th, 2022 by Nicole Schuman
As crisis PR pros know, effective messaging and corporate reputation depend, in large part, on earning audience members’ trust. Dropping deepfakes into the equation certainly complicates PR maxims concerning trust. Accordingly, deepfake technology is making the battle against disinformation more formidable.