Exclusive Insights

Speed and Accuracy: An Unusual Moment Prompts PR Changes

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With all of us expecting to get COVID, prices rising and supply chain woes reaching grocery stores, is PR changing? Should it?

The Four Stalwarts of Communication Analytics

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Despite the heavy emphasis on real-time solutions, there are some cases when even the near-past is too old. Knowing what happened will always be valuable as it helps to inform current thinking, but it isn’t the complete picture for effective diagnostics and decision-making. Here, we discuss the four stalwarts of communications research and analysis: Descriptive, Diagnostic, Predictive and Prescriptive.

Tools, Websites and Extensions to Up Your Digital PR and Content Game

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Online tools, websites and internet extensions are the lifeblood of many data-driven campaigns. These online accessories have helped streamline many aspects of our day-to-day roles. The online PR and marketing community are great at finding these tools and sharing them far and wide on social media. Whether you’re looking for a simple keyword tool to help you write elevated performance content for SEO or you’re building out an internal bank of quick-win datasets, here is a list of useful tools

Another Choice for PR Pros: Engage an Influencer or a Creator?

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Where communicators once saw the term influencer in marketing plans, they’re now finding “creator.” How are they different and what should you know?

‘Sustainability,’ ‘Diversity’ Were Top Keywords in ’21 B2C, B2B Social Posts

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For this month’s data column, we took a look at the top topics posted by both B2B and B2C brands in 2021. While both posted generally on sustainability, DEI and pandemic-related topics, the keywords that found the most engagement varied greatly between the B2C and B2B brands, according to exclusive data from Shareablee.

‘Think Like a Journalist’ Helps Even When an Interview is Postponed

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How to salvage the situation when your executive cancels a media interview or postpones last-minute.

PR Preps Safety Narrative as CES Touts Smart Homes, Autonomous Vehicles

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We asked PR pros about technologies they’ll see in their offices. In addition, what will communicators need to explain to the public.

Our ‘Secret Shopper’ Exposes Ups and Downs of Brand Newsrooms

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Nearly all surveys show journalists value their time. So, why do companies ask them to navigate unfriendly newsrooms for basic information and contacts?

CCOs Prioritize Customer and Employee Engagement in 2022’s ‘New Normal’

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We asked chief communicators about their 2022 priorities, lessons from the pandemic they’ll use moving forward, hiring practices and more.

With Information Changing Rapidly, Flexibility and Authenticity Remain Paramount for Healthcare Communication

Premium January 4th, 2022 by

This interview with Jennifer Gallo, a newly minted EVP, client engagement and business development, Evoke KYNE, was conducted in late December as the country was beginning to deal with the Omicron variant. She prescribes flexibility for fellow communicators, as they struggle with return-to-work messages. In addition, she urges prompt messaging and transparency. She also shares tips about ‘translating’ complicated health and science information for non-scientists.