Mark Machin, who headed the Canada Pension Plan Investment Board (CPPIB) until Feb. 26, and his partner flew to the United Arab Emirates (UAE), where Machin cut the vaccine line to receive his first dose of the Pfizer vaccine. As we do each month, we ask crisis communicators if this crisis was averted based on the response.
Exclusive Insights

That’s Accountability? Pension Fund CEO Ousted After Cutting Line for Vaccine
Crisis Insider April 6th, 2021 by Seth Arenstein
Have ‘Acknowledge, Apologize and Address’ Run Their Course as a PR Crisis Response?
Premium April 6th, 2021 by Seth ArensteinThere’s one thing you can say about social media–sometimes it helps remove doubt. It goes to a principle that communicators know well: Nothing disappears once it’s posted on social media.

‘Love of our Brand’ Prompts Ninja’s Choice of a Micro-Influencer for its Smoothie Bowl Sommelier
Premium April 6th, 2021 by Seth ArensteinCreativity and authenticity also are at the heart of Ninja’s social media search for a Smoothie Bowl Sommelier. After a nationwide search in late January, Ninja chose Gillean Barkyoumb, a registered dietician with 8,000 followers on Instagram. We asked Sasha Hartman, SVP, director, global creative and digital at SharkNinja, about why Ninja chose a micro-influencer and specifically Barkyoumb.

A Case for Research: ‘Begin Simply and Simply Begin’
Premium April 6th, 2021 by Mark WeinerResearch is more accessible now to more professional communicators. What’s more, communication technology platforms are ubiquitous and at many price points…some cost nothing! With free and low-cost technology, the decision to measure, even with a modest budget, is a matter of willingness rather than ability.

Recent Massive Cyber Hacks Call for a Long View of Crisis Communication
Crisis Insider April 5th, 2021 by Seth ArensteinIt’s a loaded question to ask when a PR crisis ends. With some crises, reminders last indefinitely. In other cases, the actual crisis lasts for months. We begin a series that updates crises mentioned in previous editions of Crisis Insider and offers additional insights.

Back to Work: How to Communicate Reopening Offices and Businesses
Premium April 2nd, 2021 by Nicole SchumanVaccination cards fill social media timelines. Grandparents are planning reunions with grandchildren. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Password? New Users: Subscribe This content is accessible to PR News… Continued

Working PR Moms and Caregivers Seek Flexibility, Help From Employers
Premium March 19th, 2021 by Nicole SchumanIn light of Women’s History Month, PRNEWS took a look at what the industry is doing to help working mothers and caretakers in their time of need. Time will tell what impact this year of remote working and flexible scheduling will have on the future of the workplace. But many companies are taking this time to reevaluate the demands on their employees, and how they can create more suitable environments for women to thrive.

How to Approach COVID-19 Anniversary Messaging
Premium March 12th, 2021 by Nicole SchumanOn the first anniversary of the COVID-19 pandemic,

Muriel Fox and Inez Kaiser: Women Communicators Who Made History
Premium March 2nd, 2021 by Jenny FrenkelWith the arrival of Women’s History Month and International Women’s Day, we focus on two of the many female PR pros who’ve made history inside and outside PR.

Brands, Leaders and Communicators Urged to Hew Closely to Corporate Values During This Moment of Division and Disinformation
Premium March 2nd, 2021 by Seth ArensteinWas there a recent time when communicators had a more confusing ecosystem in which to tell stories? US-based PR pros are working in a climate that includes political fragmentation, a year-old pandemic mired in those political divisions, an erosion of trust in public and private institutions and a meteoric rise in disinformation.