Exclusive Insights

Communicator ‘Translates’ Crypto’s Advantages as Digital Currencies Seek Trust

Premium July 28th, 2021 by

We asked Rachael Horwitz, operating partner at Andreessen Horowitz, about ‘translating’ a new currency format. We also asked what communicators at small companies need to consider as crypto continues its increasingly larger role in the business zeitgeist.

Active Listening, Authentic Storytelling are Keys to Effect Social Change

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To shed some light on how PR pros can successfully promote cultural change inside and outside of their organizations, we gathered some of this year’s Top Women in PR together in a virtual roundtable to share their recent efforts and best practices.

A Checklist for an Effective Crisis Communication Plan

Crisis Insider July 20th, 2021 by

If you don’t have a crisis communication plan with designated strategies, roles, actions and follow-up, you will be hopelessly behind before the trouble starts. What follows are tips to serve as guides to best practices, and, depending on your level of acquaintance with crisis management, I hope they are helpful as new ideas, refreshers, jumping-off points, a checklist or a combination.

Where DEI, Ethics and Crisis Communication Intersect

Crisis Insider July 20th, 2021 by

Societal improvement can be frustratingly slow. As a business leader and communication professional, I find it painful watching organizations repeatedly fail to learn from their mistakes.

Former Trump PR Pro Urges CEOs to Push Unity on Social Stands

Crisis Insider July 20th, 2021 by

Crisis Insider contributor Brett Bruen talks with Alyssa Farah, former President Trump’s director of communication, about lessons learned from what were undoubtedly some of the most intense interactions any media relations team ever experienced. Several are relevant as companies prepare for, and respond to, today’s polarized political climate.

A Crisis Audit is the Best Way to Prepare for Leadership Debacles

Crisis Insider July 20th, 2021 by

A tweet, statement or leaked email from the likes of Elon Musk, Mark Zuckerberg and former CEOs John Schnatter (Papa John’s) John Schnatter and Travis Kalanick (Uber) could make or break a company’s reputation. Regardless of your organization’s size, preparing for leadership gaffes is an essential part of any PR pro’s job.

All Things Being Equal, A Trust Bank Helps You Emerge Faster from a Crisis

Crisis Insider July 15th, 2021 by

This month’s Crisis Insider dialogue considers why two entities can react similarly to PR crises and obtain vastly different results: One company exits the crisis promptly, the other continues to experience issues. Our dialoguers are Maureen Cahill, partner, Bellmont Partners, and Dan Jasper, VP, communications, Mall of America. Interestingly, Cahill was Jasper’s predecessor at Mall of America.

The Pandemic and Other Factors are Prompting PR to Hire Non-Traditional Candidates

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As the world changed in March 2020, so too did the future for many college seniors who graduated months later. With Gen Z entering the workforce, millennials taking more leadership positions, and technology platforms proving to be important tools for communication, some firms are changing the way they recruit for PR jobs. 

Social Engagement with Tokyo Olympics Down 75% vs 2016 Summer Games in Rio

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With the Tokyo Olympics scheduled for July 23, but not a sure thing, we asked data partner Shareablee to measure the games’ social engagement.

Revenue-Hungry Athletic Associations Aren’t ‘Too Big to Fail’ at Crisis PR

Premium July 1st, 2021 by

Whether it’s tennis associations pitted against athletes, NHL hockey teams covering up sexual abuse, the NCAA battling its member universities and athletes, European soccer bosses jousting with fans or organizers of the Tokyo Olympics seemingly ignoring athletes, doctors and the majority of Japanese citizens–the antediluvian approach of these sporting entities to stakeholder communication is inescapable.