Exclusive Insights

A Humble Guide to the Importance of PR Crisis and Corporate Reputation

Crisis Insider November 15th, 2022 by

For authors of books about the basics of  PR crises, the challenge isn’t finding new material. It’s conveying foundational ideas, which haven’t changed much, in new and compelling ways.

A Mixture of High- and Low-Tech Solutions Can Overcome Deepfakes

Crisis Insider November 15th, 2022 by

 As crisis PR pros know, effective messaging and corporate reputation depend, in large part, on earning audience members’ trust. Dropping deepfakes into the equation certainly complicates PR maxims concerning trust. Accordingly, deepfake technology is making the battle against disinformation more formidable.

My Way or the Highway: Vendors Measure Misinformation and Disinformation

Crisis Insider November 15th, 2022 by

With a survey claiming reputation will overtake margin as a driver of business performance within five years, it is understandable that some executives want reputation measured.

Should ‘Woke’ Companies Be Worried?

Crisis Insider November 15th, 2022 by

What is the best response when your company is called out for being “woke”? American values. Avoid getting dragged into a culture-war conversation. 

Ye and Irving Incidents Emphasize the Importance of Timing in PR Crisis

Crisis Insider November 15th, 2022 by

There are several aspects of timing that influence PR incidents/crises.  First, when a PR crisis occurs simultaneously with a huge story, the crisis may get pushed off page 1. The FTX fiasco got media coverage,… Continued

Terms You Need to Know [Q4 2022]

Crisis Insider November 15th, 2022 by

In this month’s edition, we focus on FTX and RSV.

Members Only: Nimble, Cross-Functional Crisis Team Can Include External Players 

Crisis Insider November 14th, 2022 by

The composition of your core PR crisis team, how often it meets and how it jumps into action when a situation arises form this dialogue with PR experts.

Zuckerberg, Musk and Layoffs: How to and How Not to Deliver Bad News

Crisis Insider November 14th, 2022 by

Conducting a large layoff is a challenge many executives may face. But delivering this news need not result in a reputation crisis. 

How PR, Data and Authentic Reporting Help Convey ESG’s Value and Avoid Greenwashing

November 7th, 2022 by

While ESG is not a PR endeavor, communicators play important roles in its success. Preventing greenwashing is just one of PR’s jobs. Communicators also should convey ESG’s importance internally and externally.

43% of PR Pros Measuring More in Shaky Economy, Yet 69% Battle Measurement Barriers

Premium November 1st, 2022 by

As was the case in 2021, our annual Measurement Month survey found reasons for optimism about measurement and data use in PR. Yet issues persist as measurement barriers block a full-on celebration.