Exclusive Insights

High-Tech Company Goes Low-Tech When Shooting Crisis-Response Video 

Crisis Insider May 18th, 2022 by

How Avid handled its crisis–promptly, simply, inclusively and authentically–is a compelling story from which communicators can learn.

Bad Facts Hound Parliament, Deshaun Watson and the Cleveland Browns

Crisis Insider May 18th, 2022 by

A fascinating part of PR crisis communication is how each situation is different, despite sharing some similarities. Both examples this quarter center on what are known as bad facts. In one instance they were reluctantly accepted. For both, their wake lingers.

Reach Out Now to Unusual Sources of Help for a Crisis

Crisis Insider May 17th, 2022 by

The friends and relationships needed during a PR crisis often are far different from the partnerships you focus on when operating at normal times. Often, the individuals and institutions that are best positioned to provide support when you have problems are quite different from those you and your company engage with on a day-to-day basis. The problem is most companies not only fail to build those bridges, but they also do not even know who these entities are or where to start.

Answer These Questions Before Taking a Public Position on Social Issues

Crisis Insider May 17th, 2022 by

There is no shortage of PR pros and pundits offering advice about how companies should respond to controversial social issues. Company executives ask whether or not to take a public position. If so, should they speak proactively or only in response to media inquiries? Or, should they discuss an issue internally only, with employees?

Terms You Need to Know [2Q 2022]

Crisis Insider May 17th, 2022 by

This month’s terms to know include Mega Power Frunk and Strive.

Tools That Check for Bias in Written Content Can Improve Crisis Messaging

Crisis Insider May 17th, 2022 by

For communicators, AI can help gather data, oversee workflow and scheduling, provide assistance in monitoring media and even create virtual influencers. AI also has a role in message creation.

Acknowledge Mistakes Promptly, Then Issue an Authentic Apology and Action Plan

Crisis Insider May 16th, 2022 by

Too often, what many perceive as the end of a PR crisis, the apology, seems formulaic. The company or person admits they’ve done something wrong, issues an apology and all is forgiven. We discuss whether an apology remains important in PR crisis work with Nicki Gibbs, chief strategy officer, Beehive Strategic Communication, and Dr. Kerry O’Grady, faculty director and associate professor, Georgetown University School of Continuing Education.

Should PR Pros Think Like Futurists During This Uncertain Time?

Premium May 3rd, 2022 by

One of the few certainties during the period we’re living in is how uncertain it is. That makes communication more complex. Communicators know flexibility and adaptability are vital in message creation at a time of potential global political instability, inflation and possible recession, supply chain hang-ups and a pandemic that lingers. Still, even experienced communicators stumble.

McKinsey, Balfour Beatty: Is it so Hard Coming Up with a Good Excuse These Days?

Premium May 3rd, 2022 by

Several congressional hearings prove companies aren’t heeding crisis communication basics. The results are awful.

CPG Video Engagement Grows 52% on Instagram, Drops 9% on Facebook

Premium May 2nd, 2022 by

For CPG companies, consumer engagement with Instagram videos rose 52 percent year-over-year, from March 2021 to March 2022, according to Shareablee powered by Comscore. Engagement, or actions, is the sum of likes, shares and comments.… Continued