Length matters. While good writing is good writing, PR professors and communicators differ over short- and long-form’s dominance.
Career Advice


Russia’s Military Failures Provide Lessons for PR Leaders’ Success
June 8th, 2022 by Anthony LaFauceI’ve written how the United States Navy shaped my leadership style in the communication world. Those lessons have been on my mind recently as we watch Russia’s invasion of Ukraine. Russia’s operational failures recall valuable… Continued

Reshaping the Leadership Paradigm will Help AAPI, Others
May 30th, 2022 by Binna KimAs Asian-American Heritage Month ends, there’s a lack of AAPI members in leadership jobs. The American view of leadership could be at fault.

A PR Priority: Raising Awareness Around Mental Wellness
March 30th, 2022 by Brandi BoatnerPR should address staffers’ mental health. Listening to employees and communicating wellness efforts are good first steps.

How Live Events Remind Us of Connecting and Pivoting
March 23rd, 2022 by Laura BruscaAs we celebrate Women’s History Month, our writer discusses the importance of networking with women communicators during in-person events.

Terms You Need to Know [February 15, 2022]
February 15th, 2022 by Seth ArensteinIn this month’s buzz box, we look at the terms “trust” and “deadnaming.”

How to Handle Your Mr. Hyde Supervisor
December 1st, 2021 by Arthur SolomonAs in any sector, PR has its share of abusive bosses. Assuming you like your job, here are tips that may salvage the situation.

In Light of Great Resignation, Budgets for 2022 Must Consider Labor Costs More Closely
December 1st, 2021 by Nicole SchumanData from Davis+Gilbert LLP, a law firm that works with many communication businesses, shows 95 percent of PR outlets surveyed anticipate net revenue increases in 2022, a far more optimistic look to the future than at the same time last year. This is great news for those in the process of creating a budget for 2022. While fundamental needs for organizations may have changed in terms of operational costs, a reassessment of strategy can provide opportunities for a beneficial re-allotment of funding.

PRNEWS Weighs Several Factors in Creating its 2022 Education A-List
November 30th, 2021 by PRNEWSPRNEWS introduces the 2022 Education A-List, the educational institutions advancing careers in PR and communications.

New CEO Attacks ‘Big Quit’ with Strategy and Understanding
November 18th, 2021 by Seth ArensteinPRSA chair and newly named Lambert CEO Michelle Olson says PR leadership in 2022 will mix strategy and empathy.