Trust: It might be the question of our times: Why did some nations have high Covid rates and others did not? A country’s level of readiness, its technology, political and economic stability made a difference. But so did a PR staple: trust, namely public trust in government and interpersonal trust, a study in “The Lancet” says. For example, trust may have helped acceptance of government messages about vaccination and saved lives. Think what trust can do for your company.
Deadnaming: It is the act of referring to a transgender person by a name they no longer use. Along with misgendering and misogyny, deadnaming was banned from TikTok earlier this month to make the platform safer.