Work Life

There’s plenty to learn about PR in college programs. On the other hand, there are few better teachers than actually practicing PR on the job. Four years out of college, our author argues that managing expectations is a key area that PR classes failed to cover. Here’s what she’s learned attending the college of hard knocks.

Inspired by Glassdoor’s Top CEOs of 2019 list, we decided to review the top CEOs at the largest PR agencies across the world. Utilizing the PRovoke 2019 Agency Rankings, as well as Glassdoor’s CEO and employee approval ratings, we found a dynamic list of communications leaders, working with some of the world’s top projects and talent.

Moving from being a brand communicator at Pfizer to an agency executive prompted Dean Mastrojohn to think about team building. He offers three lessons he learned from his years on the client side. The veteran communicator is using these lessons as he builds an integrated media team as part of his agency position.

In this regular series with the Institute of Public Relations, veteran communicators relate lessons learned early in their careers that continue to help them. This installment features Shirley Powell, SVP, Cox Automotive, who received a great education from her first boss. One of his toughest lessons remains with Powell to this day.

In a far-ranging interview, new PRSA chair T. Garland Stansell discusses the need for PR pros to be courageous enough to accept and shape change, his goals for the 30,000-member organization and the challenges of communications measurement.

Plenty of PR pros have made predictions for the year ahead. We go farther. As we embark into a new decade of opportunities, what will PR look like in 2030? A trio of brave PR prognosticators looks 10 years hence. In spite of huge technological change, at least one PR pro sees relationships maintaining their importance in 2030.

After leaving the Philadelphia Tribune, Joseph Varney Baker worked as a PR consultant for the Pennsylvania Railroad. This led him to found a PR firm in NY, Joseph V. Baker and Associates, in 1934.

Nearly every day a story appears in the media that relates to PR and communications. Reading them can provide a tuition-free education in PR, argues veteran PR pro Arthur Solomon. This article concludes his two-part series that reviews instructive headlines from 2019.

Veteran PR professional and former journalist Arthur Solomon is back with his annual series pulled from the headlines. His contention is that a daily perusal of the news can provide PR pros with a tuition-free education, often covering areas that college and graduate programs miss. Part I of this series concentrates on career advice.

As a public service for PR pros and those who care about them, we provide a quick guide to gifts every communicator could use as we head into the new year. The good news is that communicators aren’t necessarily interested in big-ticket items. Gifts that save time and make life a bit more comfortable top the PR pro’s wish list at holiday time.