Consumer engagement with the Twitter feed of the Los Angeles Lakers topped the sports teams and leagues that Shareablee tracked for the first seven months of 2020. Yet, LeBron James’s Twitter feed has a larger audience than either his employer or the National Basketball Association.
Social Media & SEO
[VIDEO] PRNEWS Talks to Brian Fanzo, Host of Social Shake-Up 2020, About Virtual Events
August 31st, 2020 by Nicole SchumanIn this week’s LinkedIn Live, Sophie Maerowitz, senior content manager at PRNEWS and sister brand The Social Shake-Up spoke to Brian Fanzo, host and emcee of The Social Shake-Up 2020 virtual conference. Fanzo, social media expert, CEO of iSocialFanz and veteran keynote speaker on marketing and engagement strategy, shared best practices for virtual events and offered his take on video storytelling in the COVID era.
#SSU2020 Speaker Q&A: Kristi Daraban on Social Media Monitoring
August 27th, 2020 by Seth ArensteinIn this installment in our interview series with speakers from the upcoming Social Shake-Up we ask Kristi Daraban, AVP, social media, at Nationwide, about the finer points of social media monitoring. For a deep dive into social content, strategy and measurement, register today for The Social Shake-Up, scheduled for Sept. 22-23 (workshops) and Sept. 29-Oct. 1 (sessions and keynotes).
#SSU2020 Speaker Q&A: Sierra Barter on Staffing a Social Media Team
August 20th, 2020 by Nicole SchumanWe get inside the head of Sierra Barter, social media manager at AAA Northeast, who will speak at The Social Shake-Up about creating great social media teams. For a deep dive into social media content creation, strategy and measurement, register today for The Social Shake-Up, which is scheduled for Sept. 22-23 (workshops) and Sept. 29-Oct. 1 (sessions and keynotes).
Gen Zer’s View: PR Needs to Prompt Social Conversations About Change
August 18th, 2020 by Thomas GillespieEngaging content can not exist in a vacuum. It must respond to the times that created it, argues Thomas Gillespie, a PR pro fresh from an internship. In an age where politics, culture, entertainment and mass movements merge, PR pros must be quick, thorough and compassionate. They must lead the conversation, not react to it.
Raising Cain: Former CEO’s Posthumous Tweets Cause Confusion
August 13th, 2020 by Nicole SchumanCasual Twitter scrollers may have noticed a tweet from Herman Cain, the now-deceased former C.E.O. and 2012 presidential candidate. The tweet linked to a new Trump campaign ad, discrediting Joe Biden. Needless to say, many Twitter users were shocked and confused at this attempt to raise Cain.
Q&A: Hashtag Legal’s Jamie Lieberman on Social Media Policies
August 10th, 2020 by Sophie MaerowitzThis year’s Social Shake-Up cast is made up of marketing and communications professionals who manage social media messaging at top brands and nonprofits, from the American Heart Association to UPPAbaby. Today, we hear from Jamie Lieberman, owner of Hashtag Legal, a law practice that specializes in digital media. As part of the Shake-Up, Jamie will be speaking on the elements that make for a successful social media policy.
Pandemic’s Fast-Moving News Cycle Prompts Constant Monitoring
August 7th, 2020 by Seth ArensteinPR pros know it’s a best practice to constantly monitor social and traditional media during a PR crisis. With the pandemic producing a flood of constantly changing news, communicators are wise to monitor constantly. Quick-changing stories this week seem to provide examples of the importance of 24/7 vigilance.
#SSU2020 Speaker Q&A: Ashley Sasnett on Career Paths in Social Media
August 6th, 2020 by Nicole SchumanToday, we’re getting inside the head of Ashley Sasnett, digital strategist, digital strategy and web experiences at Equifax, who will be speaking on career paths in social media. For a deep dive into social media content creation, strategy and measurement, register today for The Social Shake-Up, which will take place Sept. 22-23 (workshops) and Sept. 29-Oct. 1 (sessions and keynotes).
Colleges’ Instagram Output for July Rises 8% Despite Uncertainty Surrounding Back to School
August 4th, 2020 by Seth ArensteinEach August, PRNEWS celebrates the opening of universities and colleges. We continue that tradition despite pandemic-fueled uncertainty surrounding the status of the first semester. As a result, you might have expected US colleges to reduce their social content. In fact, Shareablee data shows schools bolstered their Instagram posting 8 percent vs the same period last year.