Colleges’ Instagram Output for July Rises 8% Despite Uncertainty Surrounding Back to School

texting young people

Each August, PRNEWS celebrates the opening of universities and colleges. That tradition continues despite pandemic-fueled uncertainty. One might have expected US colleges to reduce their social content. In fact, the number of posts across Facebook, Instagram and Twitter, called Media on this chart, rose 8 percent vs. the same period last year, according to Shareablee data, provided exclusively to PRNEWS. The most significant rise in social posts was on Instagram, which was up 14 percent year-over-year. The term Actions on the chart refers to consumer engagement with posts, which includes comments, shares and retweets.

Harvard’s efficiency is impressive. Its four posts during the period grabbed 41,000 Actions. No other school was close.

Not surprisingly, most of the schools' social content was devoted to racial injustice in the US, the pandemic and issues surrounding international students studying in the US.


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