It’s Good to be The King: Lakers’ Twitter Feed Dominates First Seven Months of 2020

LeBron James

Arguably today’s greatest basketball player, LeBron James, also has a dominant Twitter feed. @KingJames has 47.2 million followers as we write. That’s more than his employer, the Los Angeles Lakers, and the National Basketball Association (9 million followers and 31 million followers, respectively), according to data supplied to PRNEWS exclusively by Shareablee. Undoubtedly, the King’s following and the tragic Jan. 26 death of former great Kobe Bryant helped the Lakers amass the top ranking in consumer engagement, a combination of Likes, Comments and Retweets, seen in the chart as Actions. The Lakers topped other professional teams and leagues in both Likes and Retweets for 2020’s first seven months. Social-savvy organizations the NBA and the National Football League topped the list of Twitter followers. Interestingly, followers of WWF, the wrestling group, best Major League Baseball and the National Hockey League.

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