PR Insiders

Three Tips for PR Pros to Seize the Moment and Bolster CSR

October 16th, 2018 by

Communicators in the CSR and sustainability space often need to be opportunistic as they search for ways to build their programs. Using the United Nations General Assembly as an example, Judith Rowland of FleishmanHillard provides tips communicators can use to leverage opportunities at large meetings of public and private leaders.

How a PR Pro Discovered the Pen Can Be Mightier Than the Keyboard

October 12th, 2018 by

It’s obvious that the professional life of a communicator is harried. That’s why we’re always looking for the latest technology to make us more efficient. Yet sometimes doing things without the speed technology affords might result in better work. A PR pro finds using pen and paper to write first drafts is superior to working on a computer.

Four Tips to Ensure Your Audacious Sustainability Stories Resonate

October 5th, 2018 by

Brands make sustainability commitments all the time. Some gain headlines and go viral. Others receive little or no coverage. A veteran of sustainability communications, FleishmanHillard SVP Bob Axelrod, offers four tips to ensure your sustainability efforts and other CSR work will receive the coverage it merits.

Why Advertising with Podcasts is Worth the Investment

September 28th, 2018 by

Podcasts are no longer the new kid on the media block. Pitted against other platforms in the crowded media space, podcasts seem to be losing their luster, as several media outlets recently have doubled down on other formats and cut their podcast units. Podcasts, though, enjoy a level of listener loyalty and trust that other formats struggle with, making them a good bet for communicators seeking to spread their brand’s narrative.

Polling on Racial Discrimination Supports Nike Just Doing It

September 7th, 2018 by

While some of the initial figures for Nike’s latest iteration of the Just Do It effort with Colin Kaepernick are mixed so far, the brand likely weighed potential costs and benefits before embarking on the campaign. Despite protests against the brand this week, Nike knew what it was doing when it entered the conversation on racial discrimination. It’s important to understand why.

Writing with Your Feet and Other Tricks of the Trade

September 5th, 2018 by

Survey after survey returns the same verdict: writing remains one of the constants when it comes to success in communications. For that reason it never hurts for PR pros to try to improve their writing. FleishmanHillard SVP and senior partner Rich Eichwald tells you how to become a better writer by using your ears…and your feet.

What New PR Pros Can Learn from Watching Political Talk Shows

August 31st, 2018 by

The political talk shows take a lot of criticism. In fact, they can be a great way for new PR pros to supplement their knowledge base. The major takeaway, argues veteran PR pro Arthur Solomon, is to learn how not to speak and write like the pundits who populate these shows.

How to Quickly Bolster Your SEO Results Organically

August 29th, 2018 by

There’s far too much depending on the strength of your SEO figures to ignore the importance of improving your page speed, optimizing title tags and meta descriptions and having web analytics in place from day one, argues Julien Brandt, CEO of Organik SEO.

Six Things to Consider Before Embarking on an Employee-Advocacy Program

August 27th, 2018 by

The positive elements of an employee-advocacy program are easy to see, including the possibility of extensive reach on social media and the effort’s ability to control costs. Still, such programs will be a poor fit for some brands. Here are a half-dozen things to consider as you begin to think about launching an employee-advocacy program for your brand.

Media Measurement Still Requires a Human Touch

August 24th, 2018 by

AI is getting much better at measuring media, yet many PR firms continue to deploy humans to compile and analyze reports. It’s not a ploy to charge more. Measuring earned and social media entails more than merely evaluating mentions and a human touch remains essential, argues former UBS Canada communications head Graeme Harris.