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2019 Headlines to Help PR Pros in Their Careers: Part II

December 30th, 2019 by

Nearly every day a story appears in the media that relates to PR and communications. Reading them can provide a tuition-free education in PR, argues veteran PR pro Arthur Solomon. This article concludes his two-part series that reviews instructive headlines from 2019.

Personalization Dominates PR Pros’ Predictions for 2020

December 30th, 2019 by

As is our tradition, in late November PRNEWS asked senior communicators to prognosticate about the coming year. This is the first installment of a multi-part series containing their predictions for 2020. In this first installment, one of the dominant themes was the importance of personalization in various aspects of PR. We’ll run subsequent parts of this series throughout this week.

2019 Headlines That Can Help PR Pros in Their Careers

December 27th, 2019 by

Veteran PR professional and former journalist Arthur Solomon is back with his annual series pulled from the headlines. His contention is that a daily perusal of the news can provide PR pros with a tuition-free education, often covering areas that college and graduate programs miss. Part I of this series concentrates on career advice.

A Step-by-Step Guide to Understanding YouTube Analytics

December 26th, 2019 by

As the world’s second-largest search engine, YouTube remains an essential platform for brands to reach target audiences. As such, measuring the success of your YouTube digital marketing should be a top priority. Here are a few tactics to help you do it.

Why PR Pros Should Practice ‘Unseasonal’ Greetings

December 25th, 2019 by

On this day of giving, a former service member and current PR professional, Anthony LaFauce, recalls receiving care packages during the holidays while being deployed. Though he remembers the packages fondly, he urges PR pros to think about those we represent year round, not just during this time of year.

A PR Pro Picks Top Five Crises of 2019 [VIDEO]

December 23rd, 2019 by

Girls and boys, it’s the moment you’ve been waiting for: Ashley McCown’s year-end video with her choices of the top PR crises for the final 6 months of 2019. So, fire up your Google machine and get ready for McCown’s eclectic mix of popular and outside-the-box PR crises. Hats off to those of you who can guess all five of her top picks before watching this video. Hint: Look for a clue in this post.

Gifts That PR Pros are Ho…Ho…Hoping for This Holiday Season

December 19th, 2019 by

As a public service for PR pros and those who care about them, we provide a quick guide to gifts every communicator could use as we head into the new year. The good news is that communicators aren’t necessarily interested in big-ticket items. Gifts that save time and make life a bit more comfortable top the PR pro’s wish list at holiday time.

Why Brands Should Avoid Internet Fame in 2020

December 18th, 2019 by

In a world where influencers-turned-stars and tales of ‘cancel culture’ dominate, it can seem like fame and producing the next viral hit should be important goals. Many brands chase ‘internet fame’ – whether through social content or partnerships with celebrities – but success stories like fast food Twitter wars or Carmax’s viral YouTube video remain elusive. Even if the odds of success were higher, should ‘fame’ and virality be your goals?

A PR Pro’s Takeaways from the Peloton Controversy

December 17th, 2019 by

Amy Rosenberg saw the initial messaging in its controversial ad as progressive, displaying how fitness isn’t about pounds and inches — but letting endorphins and commitment take center stage for a woman who brings exercise back into her crowded life. However, with Peloton straying from the norm, Rosenberg believes the messaging also could have used another look—by those with a more feminine perspective.

How Computational Social Science is Revolutionizing Communications

December 11th, 2019 by

Mankind’s digital exhaust is social science’s Big Data. We create digital data with every post, purchase or picture. This offers social scientists access to previously unimaginable reams of data. Coupling that with new computing power and the possibilities are endless, argues Peter Zandan, global vice chairman of Hill+Knowlton Strategies. Brands can decode what makes ideas spread, how purchasing decisions are reached and who and what influences influencers. It’s time to prepare, he writes.