PR Insiders

What’s in Your Digital Go-Bag? Five Essentials for Communicators

May 1st, 2019 by

Communicators know it can be difficult to manage a crisis. What about if you’re asked to handle a crisis when the power is down, or you can’t access the Internet or your phone? Better have a digital go-bag ready. Though Adam Probolsky has made preparations for a zombie apocalypse, he also has suggestions for what communicators should pack in their digital go-bags to handle more mundane crises.

Surefire Networking Tips from Five Industry Experts

April 24th, 2019 by

There are more anxiety-producing things than attending a networking event. Sometimes, though, it seems that list is short. On the other hand, networking works, according to five senior PR pros who shared their wisdom during a recent event in Dallas. Similar to most endeavors, it’s best to have a plan before you begin networking, the communicators said, and being yourself and following-up are musts.

4 Common Media Pitching Mistakes and How to Avoid Them

April 4th, 2019 by

Building relationships with journalists is the lifeblood of PR pros. Yet communicators seem to make the same mistakes over and over when interacting with journalists. Here are four of the most common miscues and some simple ways to rectify them.

Here Are Some Headlines That Young PR Pros Should Learn From

April 3rd, 2019 by

Veteran PR pro Arthur Solomon continues his traditional review of headlines that were instructive to young communicators. In truth, they’re good lessons for all PR pros. The first headlines offer lessons in career management, media relations and crisis response.

Three Tips to Bolster Your Crisis Communications Effort

March 28th, 2019 by

Large companies often fail at crisis management because they view the situation only from their perspective. A more successful crisis-management effort considers the views of external stakeholders. In addition, several exercises can help communications teams boost speed and confidence during a crisis.

Scrabble Career

How to Move Up in PR (Hint: It Takes More Than Good Work)

March 26th, 2019 by

It’s a dirty, little secret that veteran PR pros know, but newcomers, fresh from communications school, might not: it takes more than good work to advance your career. Veteran PR pro Arthur Solomon lets us in on several ways to bolster your PR career. His top tips include building strong relationships and always making your client look good.

Twitter and the Era of Flack-Shaming

March 14th, 2019 by

Before social media, an exchange between a PR pro and a journalist was akin to what goes on in Vegas. It stayed in Vegas. Now, though, some reporters seem to revel in exposing the miscues of communicators, writes Frank Ahrens, the former VP of corporate communications at Hyundai Motor and now a VP at BGR PR. Pro tip: Write email pitches with the understanding they could turn up on social media.

Weird Neuroscience: Tips for Breaking Out at SXSW

March 8th, 2019 by

Good news and bad news. One of the most anticipated events of the year, SXSW, begins today in Austin, Texas. Yet with thousands of brands from all over the world descending on the festival, how can your brand break through with it narrative? Neuroscience and deep research might hold the answers, argues 5WPR EVP Matthew Caiola.

Research Shows Why Brands Should Take a Stand

March 6th, 2019 by

There’s more research showing CSR is no longer a nice-to-have, writes Judith Rowland of FleishmanHillard. Consumers expect brands to take stands on social issues or risk losing their business. And brands must walk the walk. The research found that 47 percent of engaged customers are less or not at all likely to purchase from companies whose business practices are inconsistent with their CSR promises.

Tips for Handling an Unexpected PR Crisis

February 27th, 2019 by

While anecdotal evidence shows many or even most recent PR crises were self-induced and therefore predictable and preventable, more than a few “come out of the blue,” says Emma Monks, head of trust and safety at Crisp, a social media issue detection and crisis monitoring firm. Fortunately, many of the same tactics used in predictable crises are of use in managing unexpected #PR crises, Monks says.