Communicators know it can be difficult to manage a crisis. What about if you’re asked to handle a crisis when the power is down, or you can’t access the Internet or your phone? Better have a digital go-bag ready. Though Adam Probolsky has made preparations for a zombie apocalypse, he also has suggestions for what communicators should pack in their digital go-bags to handle more mundane crises.
There are more anxiety-producing things than attending a networking event. Sometimes, though, it seems that list is short. On the other hand, networking works, according to five senior PR pros who shared their wisdom during a recent event in Dallas. Similar to most endeavors, it’s best to have a plan before you begin networking, the communicators said, and being yourself and following-up are musts.
Building relationships with journalists is the lifeblood of PR pros. Yet communicators seem to make the same mistakes over and over when interacting with journalists. Here are four of the most common miscues and some simple ways to rectify them.
Veteran PR pro Arthur Solomon continues his traditional review of headlines that were instructive to young communicators. In truth, they’re good lessons for all PR pros. The first headlines offer lessons in career management, media relations and crisis response.
Large companies often fail at crisis management because they view the situation only from their perspective. A more successful crisis-management effort considers the views of external stakeholders. In addition, several exercises can help communications teams boost speed and confidence during a crisis.
It’s a dirty, little secret that veteran PR pros know, but newcomers, fresh from communications school, might not: it takes more than good work to advance your career. Veteran PR pro Arthur Solomon lets us in on several ways to bolster your PR career. His top tips include building strong relationships and always making your client look good.
Before social media, an exchange between a PR pro and a journalist was akin to what goes on in Vegas. It stayed in Vegas. Now, though, some reporters seem to revel in exposing the miscues of communicators, writes Frank Ahrens, the former VP of corporate communications at Hyundai Motor and now a VP at BGR PR. Pro tip: Write email pitches with the understanding they could turn up on social media.
Good news and bad news. One of the most anticipated events of the year, SXSW, begins today in Austin, Texas. Yet with thousands of brands from all over the world descending on the festival, how can your brand break through with it narrative? Neuroscience and deep research might hold the answers, argues 5WPR EVP Matthew Caiola.
There’s more research showing CSR is no longer a nice-to-have, writes Judith Rowland of FleishmanHillard. Consumers expect brands to take stands on social issues or risk losing their business. And brands must walk the walk. The research found that 47 percent of engaged customers are less or not at all likely to purchase from companies whose business practices are inconsistent with their CSR promises.
While anecdotal evidence shows many or even most recent PR crises were self-induced and therefore predictable and preventable, more than a few “come out of the blue,” says Emma Monks, head of trust and safety at Crisp, a social media issue detection and crisis monitoring firm. Fortunately, many of the same tactics used in predictable crises are of use in managing unexpected #PR crises, Monks says.