PR Insiders

Measurement Week: How to Measure Business Adoption of Purpose

November 5th, 2018 by

It’s not a secret that today’s leading businesses are turning to purpose to articulate their mission, power growth, unite and motivate the organization, and become future-ready in a world of nonstop change. Study after study… Continued

Pumpkins carved for Halloween.

How Halloween Can BOO-st Your Brand

October 31st, 2018 by

With Americans set to spend some $9 billion on Halloween this year, it could be a great time for brands to bewitch their followers with creative and spooky communication, argues Bell social media manager David Wolpert. Don’t be a zombie, entice influencers to inject some life (or afterlife) into your brand’s message.

Good and Bad Lessons for New PR Pros from Political Talk Shows

October 26th, 2018 by

You’ve no doubt heard the PR maxim, “Act like a reporter.” Veteran communicator Arthur Solomon offers tips on how to do that using the backdrop of cable’s political talk shows and broadcast networks’ nightly newscasts. He also provides advice on the best ways to write pitches and press releases.

5 Simple Ways to Boost Your Brand on Twitter

October 23rd, 2018 by

We know how easy it can be to torpedo your brand or reputation on Twitter. Like most things on the Internet, though, Twitter is a double-edge sword that also can promote your brand. 5WPR CEO Ronn Torossian offers five easy tips to help make your brand’s Twitter presence a success.

Three Tips for PR Pros to Seize the Moment and Bolster CSR

October 16th, 2018 by

Communicators in the CSR and sustainability space often need to be opportunistic as they search for ways to build their programs. Using the United Nations General Assembly as an example, Judith Rowland of FleishmanHillard provides tips communicators can use to leverage opportunities at large meetings of public and private leaders.

How a PR Pro Discovered the Pen Can Be Mightier Than the Keyboard

October 12th, 2018 by

It’s obvious that the professional life of a communicator is harried. That’s why we’re always looking for the latest technology to make us more efficient. Yet sometimes doing things without the speed technology affords might result in better work. A PR pro finds using pen and paper to write first drafts is superior to working on a computer.

Four Tips to Ensure Your Audacious Sustainability Stories Resonate

October 5th, 2018 by

Brands make sustainability commitments all the time. Some gain headlines and go viral. Others receive little or no coverage. A veteran of sustainability communications, FleishmanHillard SVP Bob Axelrod, offers four tips to ensure your sustainability efforts and other CSR work will receive the coverage it merits.

Why Advertising with Podcasts is Worth the Investment

September 28th, 2018 by

Podcasts are no longer the new kid on the media block. Pitted against other platforms in the crowded media space, podcasts seem to be losing their luster, as several media outlets recently have doubled down on other formats and cut their podcast units. Podcasts, though, enjoy a level of listener loyalty and trust that other formats struggle with, making them a good bet for communicators seeking to spread their brand’s narrative.

Polling on Racial Discrimination Supports Nike Just Doing It

September 7th, 2018 by

While some of the initial figures for Nike’s latest iteration of the Just Do It effort with Colin Kaepernick are mixed so far, the brand likely weighed potential costs and benefits before embarking on the campaign. Despite protests against the brand this week, Nike knew what it was doing when it entered the conversation on racial discrimination. It’s important to understand why.

Writing with Your Feet and Other Tricks of the Trade

September 5th, 2018 by

Survey after survey returns the same verdict: writing remains one of the constants when it comes to success in communications. For that reason it never hurts for PR pros to try to improve their writing. FleishmanHillard SVP and senior partner Rich Eichwald tells you how to become a better writer by using your ears…and your feet.