It’s not a secret that today’s leading businesses are turning to purpose to articulate their mission, power growth, unite and motivate the organization, and become future-ready in a world of nonstop change. Study after study… Continued
With Americans set to spend some $9 billion on Halloween this year, it could be a great time for brands to bewitch their followers with creative and spooky communication, argues Bell social media manager David Wolpert. Don’t be a zombie, entice influencers to inject some life (or afterlife) into your brand’s message.
You’ve no doubt heard the PR maxim, “Act like a reporter.” Veteran communicator Arthur Solomon offers tips on how to do that using the backdrop of cable’s political talk shows and broadcast networks’ nightly newscasts. He also provides advice on the best ways to write pitches and press releases.
We know how easy it can be to torpedo your brand or reputation on Twitter. Like most things on the Internet, though, Twitter is a double-edge sword that also can promote your brand. 5WPR CEO Ronn Torossian offers five easy tips to help make your brand’s Twitter presence a success.
Communicators in the CSR and sustainability space often need to be opportunistic as they search for ways to build their programs. Using the United Nations General Assembly as an example, Judith Rowland of FleishmanHillard provides tips communicators can use to leverage opportunities at large meetings of public and private leaders.
It’s obvious that the professional life of a communicator is harried. That’s why we’re always looking for the latest technology to make us more efficient. Yet sometimes doing things without the speed technology affords might result in better work. A PR pro finds using pen and paper to write first drafts is superior to working on a computer.
Brands make sustainability commitments all the time. Some gain headlines and go viral. Others receive little or no coverage. A veteran of sustainability communications, FleishmanHillard SVP Bob Axelrod, offers four tips to ensure your sustainability efforts and other CSR work will receive the coverage it merits.
Podcasts are no longer the new kid on the media block. Pitted against other platforms in the crowded media space, podcasts seem to be losing their luster, as several media outlets recently have doubled down on other formats and cut their podcast units. Podcasts, though, enjoy a level of listener loyalty and trust that other formats struggle with, making them a good bet for communicators seeking to spread their brand’s narrative.
While some of the initial figures for Nike’s latest iteration of the Just Do It effort with Colin Kaepernick are mixed so far, the brand likely weighed potential costs and benefits before embarking on the campaign. Despite protests against the brand this week, Nike knew what it was doing when it entered the conversation on racial discrimination. It’s important to understand why.
Survey after survey returns the same verdict: writing remains one of the constants when it comes to success in communications. For that reason it never hurts for PR pros to try to improve their writing. FleishmanHillard SVP and senior partner Rich Eichwald tells you how to become a better writer by using your ears…and your feet.