Not long ago, one of the pleasures of taking vacation was being completely out of touch with the daily grind. Today, though, too many PR pros check in with the office during vacation. Worse, we chronicle our trip. While it sounds radical, try unplugging your phone before vacation begins. You might be surprised how much it boosts your creativity. Tips in this post will help you disconnect.
Earlier this month we asked questions of communicators who were honored as PR Professionals of the Year during 2018’s PRNEWS Platinum Awards luncheon in NY. We asked about improving relations with journalists, how brands can maintain a human touch in a tech-driven world and several other topics.
May is Mental Health Awareness Month. Since “PR executive” is on the 2019 list of top 10 most stressful jobs, it’s important for communicators, and those who manage and employ them, to consider ways to overcome stress and other mental health issues. Creating an open culture is one tactic that may help mental health and improve communications results.
There’s no rule in media relations that says communicators need to answer a reporter’s question immediately, particularly during a crisis. Never lie to a reporter, but sometimes doing the best thing for a brand means deferring on a question until you’re ready with an answer that’s carefully crafted. Veteran communicator Arthur Solomon offers tips about how to do this well.
Instagram has long since graduated from being a platform for photographers and artists to share and display their work. Now a bona fide marketing, sales and recruiting tool for a range of brands, Instagram’s growth has eclipsed 1 billion active users. 5WPR chief Ronn Torossian offers five basic best practices that brands should bear in mind as they launch or seek to grow their Instagram presence.
Communicators know it can be difficult to manage a crisis. What about if you’re asked to handle a crisis when the power is down, or you can’t access the Internet or your phone? Better have a digital go-bag ready. Though Adam Probolsky has made preparations for a zombie apocalypse, he also has suggestions for what communicators should pack in their digital go-bags to handle more mundane crises.
There are more anxiety-producing things than attending a networking event. Sometimes, though, it seems that list is short. On the other hand, networking works, according to five senior PR pros who shared their wisdom during a recent event in Dallas. Similar to most endeavors, it’s best to have a plan before you begin networking, the communicators said, and being yourself and following-up are musts.
Building relationships with journalists is the lifeblood of PR pros. Yet communicators seem to make the same mistakes over and over when interacting with journalists. Here are four of the most common miscues and some simple ways to rectify them.
Veteran PR pro Arthur Solomon continues his traditional review of headlines that were instructive to young communicators. In truth, they’re good lessons for all PR pros. The first headlines offer lessons in career management, media relations and crisis response.