PR Insiders

The Pandemic will Hasten Changes in PR and PR Agencies

May 27th, 2020 by

It is clear that until the pandemic is over, the world will experience constant change and heightened uncertainty. This should be good for PR, as demand for strategic communication will remain strong. In addition, there will be plenty of changes in how PR looks and functions once the pandemic subsides.

NYSE Chief’s Reopening Message as Bullish as the Market

May 26th, 2020 by

There’s no more iconic symbol of US business than the NY Stock Exchange (NYSE). Specifically, its floor. That floor reopened today. How its president Stacey Cunningham communicated it likely will serve as a template for other businesses.

How to Model Predictions for Post-COVID-19 Behavior

May 26th, 2020 by

We’ve all heard about the new normal, but what does it look like in the sector you represent? One way to find out is to use predictive landscapes that help communicators build possible behavioral models. Here’s an example using the travel industry.

How Brands Can Prepare for Changes on Social During the Pandemic

May 21st, 2020 by

Social media use has increased significantly during the pandemic. Analyzing social posts during the early part of the lockdowns, three basic user groups emerge. It is likely their emotional states will change as the pandemic continues. Here’s how brands can spot these groups and prepare content for when they begin to change their behavior.

Four Tips to Navigate Reputation-Challenging Crises

May 19th, 2020 by

The pandemic shows it’s impossible to predict a crisis. On the other hand, assessing likely risks, preparing a response plan in advance, understanding processes and practicing regularly will ensure success during most crises.

covid-19 crowd of people in masks

How Brands Reacted to the Pandemic on Social

May 19th, 2020 by

As the pandemic has unfolded, the way people and brands talk about COVID-19 on social has shifted. Social conversations have expanded beyond details about the virus to other topics, such as entertainment for the homebound. Brands that monitor social conversations can build connections to their audiences that will last beyond the pandemic.

Tips for an Effective Crisis Response During Coronavirus

May 14th, 2020 by

The novel coronavirus has resulted in drastic changes throughout the world. Communicators, though, can take solace in that many of the tactics they know from crisis management will apply to communicating during the pandemic.

agency contract

Three Ways COVID-19 is Reshaping PR Agencies

May 12th, 2020 by

As the pandemic continues, PR agencies are rethinking how they structure their business, looking at their staffing models and contract templates. Three trends have emerged that can keep agencies above water.

Why the PR Industry’s D&I Efforts Matter Now

May 12th, 2020 by

Even though health and safety are top priorities during the coronavirus, it is not time to abandon diversity and inclusion (D&I). Unfortunately, many companies are failing to communicate D&I messages to employees at this moment. Yet protecting employee health and well-being while promoting D&I are, in fact, mutually supportive.

How Internal Communications is Evolving During the Pandemic

May 11th, 2020 by

Coronavirus is changing so many things, internal communications included, argues Jesse Hamlin, who runs corporate communications at Avalara, the global tax firm. As the pandemic continues, internal communicators will need to monitor the needs of employees so messaging can adapt to the changing conditions.