PR Insiders

Tips for How PR Pros Should Answer Media Questions

May 15th, 2019 by

There’s no rule in media relations that says communicators need to answer a reporter’s question immediately, particularly during a crisis. Never lie to a reporter, but sometimes doing the best thing for a brand means deferring on a question until you’re ready with an answer that’s carefully crafted. Veteran communicator Arthur Solomon offers tips about how to do this well.

Five Best Practices for Businesses on Instagram

May 10th, 2019 by

Instagram has long since graduated from being a platform for photographers and artists to share and display their work. Now a bona fide marketing, sales and recruiting tool for a range of brands, Instagram’s growth has eclipsed 1 billion active users. 5WPR chief Ronn Torossian offers five basic best practices that brands should bear in mind as they launch or seek to grow their Instagram presence.

5 Tips to Propel Your PR Career

May 8th, 2019 by

How do you get ahead in PR? Doing good work is a must. In fact, doing extra work is one of the secrets. Here are five suggestions about what you can do to bolster your PR career, provided you want to do some additional lifting.

What’s in Your Digital Go-Bag? Five Essentials for Communicators

May 1st, 2019 by

Communicators know it can be difficult to manage a crisis. What about if you’re asked to handle a crisis when the power is down, or you can’t access the Internet or your phone? Better have a digital go-bag ready. Though Adam Probolsky has made preparations for a zombie apocalypse, he also has suggestions for what communicators should pack in their digital go-bags to handle more mundane crises.

Surefire Networking Tips from Five Industry Experts

April 24th, 2019 by

There are more anxiety-producing things than attending a networking event. Sometimes, though, it seems that list is short. On the other hand, networking works, according to five senior PR pros who shared their wisdom during a recent event in Dallas. Similar to most endeavors, it’s best to have a plan before you begin networking, the communicators said, and being yourself and following-up are musts.

4 Common Media Pitching Mistakes and How to Avoid Them

April 4th, 2019 by

Building relationships with journalists is the lifeblood of PR pros. Yet communicators seem to make the same mistakes over and over when interacting with journalists. Here are four of the most common miscues and some simple ways to rectify them.

Here Are Some Headlines That Young PR Pros Should Learn From

April 3rd, 2019 by

Veteran PR pro Arthur Solomon continues his traditional review of headlines that were instructive to young communicators. In truth, they’re good lessons for all PR pros. The first headlines offer lessons in career management, media relations and crisis response.

Three Tips to Bolster Your Crisis Communications Effort

March 28th, 2019 by

Large companies often fail at crisis management because they view the situation only from their perspective. A more successful crisis-management effort considers the views of external stakeholders. In addition, several exercises can help communications teams boost speed and confidence during a crisis.

Scrabble Career

How to Move Up in PR (Hint: It Takes More Than Good Work)

March 26th, 2019 by

It’s a dirty, little secret that veteran PR pros know, but newcomers, fresh from communications school, might not: it takes more than good work to advance your career. Veteran PR pro Arthur Solomon lets us in on several ways to bolster your PR career. His top tips include building strong relationships and always making your client look good.

Twitter and the Era of Flack-Shaming

March 14th, 2019 by

Before social media, an exchange between a PR pro and a journalist was akin to what goes on in Vegas. It stayed in Vegas. Now, though, some reporters seem to revel in exposing the miscues of communicators, writes Frank Ahrens, the former VP of corporate communications at Hyundai Motor and now a VP at BGR PR. Pro tip: Write email pitches with the understanding they could turn up on social media.