Engagement isn’t just for social media anymore. It can be one of the most critical parts of a brand’s ability to recruit and retain the most-talented employees, argues APCO Worldwide’s Kimberly Gardiner. And with budgets tightening, improving employee engagement is a cost-effective way to bolster your employment strategy.
Sue Grafton, author of the alphabet mysteries, once wrote, “Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.” This article is not about the idea or a theoretical… Continued
The amount of corporate attention to the 2018 midterms during the last few months is a sign that the relationship between companies, consumers and politics is undergoing a significant and permanent change. Brand publicity in this election cycle is a harbinger of what’s to come as consumers expect brands to take stands on relevant issues.
It’s not a secret that today’s leading businesses are turning to purpose to articulate their mission, power growth, unite and motivate the organization, and become future-ready in a world of nonstop change. Study after study… Continued
With Americans set to spend some $9 billion on Halloween this year, it could be a great time for brands to bewitch their followers with creative and spooky communication, argues Bell social media manager David Wolpert. Don’t be a zombie, entice influencers to inject some life (or afterlife) into your brand’s message.
You’ve no doubt heard the PR maxim, “Act like a reporter.” Veteran communicator Arthur Solomon offers tips on how to do that using the backdrop of cable’s political talk shows and broadcast networks’ nightly newscasts. He also provides advice on the best ways to write pitches and press releases.
We know how easy it can be to torpedo your brand or reputation on Twitter. Like most things on the Internet, though, Twitter is a double-edge sword that also can promote your brand. 5WPR CEO Ronn Torossian offers five easy tips to help make your brand’s Twitter presence a success.
Communicators in the CSR and sustainability space often need to be opportunistic as they search for ways to build their programs. Using the United Nations General Assembly as an example, Judith Rowland of FleishmanHillard provides tips communicators can use to leverage opportunities at large meetings of public and private leaders.
It’s obvious that the professional life of a communicator is harried. That’s why we’re always looking for the latest technology to make us more efficient. Yet sometimes doing things without the speed technology affords might result in better work. A PR pro finds using pen and paper to write first drafts is superior to working on a computer.
Brands make sustainability commitments all the time. Some gain headlines and go viral. Others receive little or no coverage. A veteran of sustainability communications, FleishmanHillard SVP Bob Axelrod, offers four tips to ensure your sustainability efforts and other CSR work will receive the coverage it merits.