PR Insiders

A Step-by-Step Approach for Communicators to Measure in 2020

January 23rd, 2020 by

You didn’t measure your communications effort in 2019? No matter, says IPR Measurement Commission member Mark Weiner. A speaker during PRNEWS’ Crisis and Measurement Summit next month in Miami, Weiner provides a basic framework to help you grab more budget in 2020 through measurement.

A Comforting Thought: Influencers Might be Recession-Proof

January 21st, 2020 by

We’ve never experienced an economic recession in a heavily connected world. It might look very different from earlier downturns. And it might turn out that influencers, who can provide relatively low-cost content that connects authentically with audiences, will be an asset during a recession, argues Kaitlyn Hieb, a strategist at R/GA, a consultancy.

Joseph V. Baker: America’s First Black PR Firm Owner

January 20th, 2020 by

Joseph Baker opened his PR firm in 1934 in NY. At the time, depending on where he was, Baker, a black man, might not have been able to vote, enter a restaurant or use public restrooms. When the firm closed some 40 years later, Baker had all those rights and more. Through his position as the first African-American owner of a PR firm, he became a key liaison between the black community and corporate America.

A Look at PR/Communications in 2030 and How to Prepare for It

January 17th, 2020 by

Plenty of PR pros have made predictions for the year ahead. We go farther. As we embark into a new decade of opportunities, what will PR look like in 2030? A trio of brave PR prognosticators looks 10 years hence. In spite of huge technological change, at least one PR pro sees relationships maintaining their importance in 2030.

5 Easy Ways Companies Can Boost Their CSR in 2020

January 16th, 2020 by

More and more businesses are reacting to consumer demand to become environmentally aware. As a result, 2020 might go down as the year when CSR activities became table stakes for corporate America. Here are five quick ways communicators can help their companies get on board the CSR train.

Former Burson Chair Puts Focus on Personalities in PR Crises

January 13th, 2020 by

Every company and organization should have an up-to-date crisis plan. In addition, holding periodic crisis simulations and post-simulation analyses are important. Still, one of the keys to crisis management, and one that’s often overlooked, might be the personalities sitting around the table in the C-suite. And don’t forget the corporate politics involved, argues Jim Lindheim, a former Burson-Marsteller chairman.

Lessons Earned: How Cleveland Clinic Recovered in the Tech Race

January 10th, 2020 by

It’s not easy to admit that your communications effort is not all it could be. Sometimes the culprit is failing to keep up with communications technology. It takes courage to admit you’re behind. Funds and teamwork are need to catch up. Here’s how Cleveland Clinic’s PR team remedied the situation it found itself in a few years back.

How Yogi Berra Can Improve Your SEO in 2020

January 8th, 2020 by

It’s 2020 and everyone is making predictions. But as that well-known PR pro Yogi Berra said, Making predictions is hard, especially when it comes to the future. Everything about SEO is going to change, right? Maybe, maybe not. There are SEO changes to be aware of, but the basic advice remains. You can’t game Google and its algorithms, so don’t try. Instead, create a valuable experience for users.

PR Pros See Ethics Becoming Even More Important in 2020

January 7th, 2020 by

Ethics has long been a hallmark of public relations. In this fourth and final installment of PRNEWS’ 2020 predictions, the theme of ethics seemed to dominate. Whether it be in technology, storytelling or writing, several of our prognosticators emphasized ethics’ importance in the coming year.

PR Pros Anticipate a Rise in Crisis Communications in 2020

January 2nd, 2020 by

In the second of a multi-part series of predictions, several PR pros anticipate a rise in the need for crisis communications in 2020. They also see rises in diversity and inclusion as well as transparency. There also will be a need for storytelling that allows consumers to escape from the noise of the 2020 elections.