PR Insiders

Quick Tips for Refreshing Your Internal Communications

September 13th, 2019 by

It’s one of the dirty little secrets of PR: Internal communications is vital to the smooth operation of a company, yet it’s often the last to be given consideration. Early fall is a perfect time to shine up your internal communications efforts.

PR Tips for Democrats to Connect with the American Public

September 12th, 2019 by

With another presidential debate tonight, Democrats should should embrace lessons from American pop culture and PR, a former celebrity magazine editor and current PR pro argues. With a reality star in the White House, it’s the campaign strategy that will give the Democrats a fighting chance.

Position, Research and Tell Stories: PR Tips for Startups

September 11th, 2019 by

Working on communications for a startup has its joys and issues. Veteran startup PR pro Shana Starr offers guidance for the communicator who’s just stepping into the startup space. She recommends extensive research, which will inform a solid media relations plan and help PR pros position a startup in the market.

How PR Pros Can Create Successful Internship Programs

September 10th, 2019 by

Interns can contribute to your PR effort, hurt it or be inconsequential. The key to a successful internship program, argues PR pro Michelle Mekky, is to treat interns with respect, have enough work and guidance for them and avoid viewing interns as cheap labor.

Biz Roundtable’s New Corporation Rests on the CEO’s View of Communicators

September 6th, 2019 by

The PRSA chair argues that the Business Roundtable’s new definition of a corporation is well suited to what communicators already do each day. They build and protect the brand, forging alliances with stakeholders. For this effort to work, though, CEOs must have full confidence in communicators and in the importance of communication.

How Brands on a Budget Can Make a Difference With Philanthropy

August 28th, 2019 by

It can be difficult for brands, large and small, to ensure their CSR efforts truly make a difference. For brands on a budget, it’s even more difficult to gain a foothold in philanthropy. FleishmanHillard’s Judith Rowland proposes several ways brands with modest CSR funds can make an impact. For example, she urges them to look to fill unmet needs. And there are plenty of them, she argues.

A Simple Storytelling Model from The State Department

August 21st, 2019 by

How do you teach U.S. diplomats to be effective storytellers? A group of PR pros created a simple model for a State Department communications course that makes storytelling scaleable and systematic. Yes, it seems basic and you may think you follow the model’s steps already, but take a moment to consider the framework. It can bolster your storytelling effort.

Three Tips to Reduce Anxiety While Running Influencer Campaigns

August 16th, 2019 by

We know influencer marketing can provide third-party authenticity to brands. It also can raise awareness and bolster sales. On the other hand, it means allowing an outsider to be your brand ambassador and losing some degree of control. Here are three tips to reduce your anxiety when working with influencers.

Why The CEO and C-Suite Should be on Social Media

August 14th, 2019 by

It’s a given that social media is critical to many if not all companies. And you’d agree that culture flows from the top in most organizations. Fine, then why do more than 60 percent of CEOs lack a social presence? It’s becoming more difficult for the C-suite to ignore the influence social media has not only on consumers but shareholders, team and brand.

How to Create the Perfect PR Person

August 6th, 2019 by

Veteran PR pro Arthur Solomon assembles a checklist comprising the traits he thinks would make the perfect PR pro. The idea for this exercise is based on an assignment a brand executive gave him years ago, when he was with Burson-Marsteller. Despite the myriad changes in PR since that time, the traits he chose then don’t seem very different from those he says he’d pick today. They include a mix of media relations skills, integrity, and creative thinking.