PR Insiders

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How to Employ Influencer Marketing During the Pandemic

July 1st, 2020 by

Is this pandemic moment the right time to initiate an influencer campaign? Influencer marketing certainly has pain points, yet this might be an ideal time, argue Allison Fitzpatrick and Paavana Kumar of Davis & Gilbert LLP. Here are their content and regulatory tips to bolster influencer success.

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How to Ensure Employees are Valued During the Pandemic

June 30th, 2020 by

The adage that employees can be your best advocates is more apparent during the pandemic. How a company treats its employees has both internal and external implications, argues Meagan Meldrim of Finn Partners. She offers several ways to make employees your brand’s influencers.

Pride, Politics and Communication: A Q&A with Mayor Annise Parker

June 28th, 2020 by

As Pride Month comes to a close, we offer this interview of Annise Parker, the first openly LGBTQ mayor of a major American city. Parker now heads Victory, a bipartisan group that recruits and helps elect LGBTQ+ candidates. She tell H+K Strategies’ Ed Patterson how communication is part of Victory’s work.

reputation

Lessons Earned: Helping a High-Profile Brand Regain its Reputation

June 23rd, 2020 by

In this continuing series about lessons in career and life, a former senior communicator outlines principles he learned as he helped rebuild a global athletic brand’s reputation.

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How to Better Position Your Messaging for Readers

June 22nd, 2020 by

Do your messages resonate with audience members? They do if you remember that readers want you to solve their problems. One way to ensure your communication works is to make a grammatical distinction between features, advantages and benefits. Ann Wylie offers an example.

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A Guide to Culturally Conscious Identifiers and Emojis

June 17th, 2020 by

The essential role PR plays in ensuring a brand’s business success is critical in this moment. This guide offers tips about the correct use of cultural terms so you can craft respectful messages as part of your inclusive business practices.

reset

It’s Time for a Communication Reset

June 16th, 2020 by

Those helming brands in this environment face the most critical challenge of their careers – as they attempt to navigate from a business and a brand reputation perspective. Nowhere is that responsibility greater than in communication.

tech stories

Four Ways Tech Companies Can Get Coverage During the Pandemic

June 15th, 2020 by

Media relations profs at tech companies should be taking advantage of new work dynamics to roll out provocative and original news release storylines. Four subjects in particular make for compelling narratives.

uncertainty

How The Michael J. Fox Foundation Navigates This Uncertain Time

June 12th, 2020 by

Kathy Bloomgarden, CEO of Ruder Finn, spoke with Holly Teichholtz, SVP communications and content strategies at The Michael J. Fox Foundation for Parkinson’s Research. The two discussed pandemic-related disruptions to the workplace, the future of work, and how the nonprofit sector can best respond to the Black Lives Matter movement.

finding your voice

Lessons Earned: How a PR Pro Found Her Voice

June 10th, 2020 by

In this continuing series about lessons in career and life, a senior communicator explains how she overcame her hesitancy to speak up in leadership meetings.