PR Insiders

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.

October is breast Cancer Awareness Month, and all eyes will be on the Susan G. Komen Foundation to see if they can get back to the business of raising money for breast cancer research and out of the business of digging itself out of a massive public re…

How do you bring an old social media brand back from the dead? That’s the challenge for the new owners of Myspace, the once-popular and pioneering social media platform that hit its stride in the mid-2000s, but flamed out thanks to an upstart social …

Many of us were told when we were young to not always take credit for a job well done; to deflect and practice humility.  Don’t put your name in bold letters next to a project. It’s good advice, but has it impaired women’s ability to break throu…

While athletes from around the world were putting their skills to the test in London this summer, the research teams assembled by NBC made an Olympian effort of their own. Leading up to the Games, NBC’s research teams created a survey that would poll…

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator?

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator?

At my middle school son’s open house last week where we met the teachers and heard about their teaching philosophies, I noticed a trend that just might be applicable to us adults. When the students walk into the classroom every day, they immediat…

When it comes to corporate social responsibility (CSR), words are great, but actions are what people remember. The best CSR campaigns are the ones that put companies in the most favorable light, actually make a difference and improve employee morale. T…