PR Insiders

Warning: A press release has been deemed as promotional in a court of law, which could result in a lawsuit. Late this week I received one of Michael Lasky’s law alerts, and it really got my attention. Lasky, an attorney at Davis & Gilbert LLP…

How many emails do you open every day that you choose not to respond to, saying to yourself, “I’ll get to that later”?  How many papers, magazines, memos come across your desk that you put in a pile to read later? Worse yet, how many conversatio…

Maybe it’s just me, but are you getting presidential election fatigue? With all of the talk of spin rooms, binders, “optimal” and fact checking, I’m ready to go out and vote this afternoon just to be done with it. Being a PR pro, you’re most …

Small agencies can enjoy flexibility and a different type of talent cultivation compared to their large counterparts. They also require fearlessness and tenacity.

It’s that time of the month: when a campaign goes viral and everyone is abuzz about the surprising creativity and through-the-roof consumer engagement of an under-the-radar product or news item. There is no escaping this phenomenon, so we might as we…

The key to writing a great tech press release is explaining the benefits of a piece of hardware or software.

I have to admit, ever since I began covering Corporate Social Responsibility issues close to three years ago when I started as editor of PR News, I’ve been somewhat skeptical. I questioned whether organizations really give back, help their own commun…

After last week’s presidential debate, Big Bird was big. I mean really big. Perhaps bigger than he’s been in a long time. After Republican challenger Mitt Romney told the world that Sesame Street‘s famed character would likely be kill…

Event season is upon us and there’s no better time to catch up on Facebook, respond to old emails and make some Amazon purchases, right? Of course not.  But in this age of short attention spans and social media consumption, the term “face to face …

You’re in PR, but you’re really in Customer Service.  And in Human Resources.  Add to that Marketing and Investor Relations. Oh, you’re also in Sales.  Welcome to the new PR, where the lines are blurry and your role is no longer boxed in a…