PR Insiders

PR veteran Arthur Solomon presents 15 lessons learned from working on political PR accounts.

The long nightmare that has been haunting sports fans for the past six months is finally over. Football is back. With the Dallas Cowboys opening the season with a win over the New York Giants  on Wednesday, Sept. 5, there will be plenty of story lines…

“Are you better off today than you were 4 years ago?” That’s the question Republicans are imploring Americans to answer as they make their way to the voting booths in a few months.  Let’s put politics and party affiliations aside and apply thi…

I can’t believe it’s already Labor Day weekend. Where did the summer go? Labor Day conjures up mixed emotions with me, and I would guess, many others. On the one hand it’s a time to pause and reflect on the achievements of the America…

Author Paul Smith describes how a finance pro used open and honest communication to navigate the stickiest of situations: a payroll shortage.

Author Paul Smith describes how a finance pro used open and honest communication to navigate the stickiest of situations: a payroll shortage.

Yes, an organization can withstand a PR hit when a crisis happens. Just ask the people at LiveStrong. Since 1997, LiveStrong has been working to improve the lives of those affected by cancer and has become the largest athlete charity in the world. In t…

WebiMax founder Kenneth Wisnefski reveals how recent changes in Google’s algorithms have made public relations an even more important component of digital marketing.

WebiMax founder Kenneth Wisnefski reveals how recent changes in Google’s algorithms have made public relations an even more important component of digital marketing.

On Wednesday, August 22, Dr. Graham Spanier, former president of Penn State University, and his lawyers went all attack-dog on former FBI director Louis Freeh and his report that blasted Spanier for failing to stop Jerry Sandusky’s child abuse on cam…