Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.
Stories by Ford Kanzler
Is Your Organization Sitting On a Data Goldmine?
October 2nd, 2012 by Ford KanzlerSocial media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.
The PR ROI Challenge
August 23rd, 2012 by Ford KanzlerEffective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.
The PR ROI Challenge
August 23rd, 2012 by Ford KanzlerEffective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.
Cure ‘Invisible PR Team Syndrome’ and Give Your Organization a Human Face
June 12th, 2012 by Ford KanzlerMany organizations still insist on hiding the identities of their own PR pros and experts on their sites and in their announcements.
Cure ‘Invisible PR Team Syndrome’ and Give Your Organization a Human Face
June 12th, 2012 by Ford KanzlerMany organizations still insist on hiding the identities of their own PR pros and experts on their sites and in their announcements.
The Public Relations & Marketing Connection: PR Doesn’t Stand Alone
May 10th, 2012 by Ford KanzlerIt’s time to retire the limited and disparate definitions of PR and marketing to improve an organization’s community and market engagement.
The Public Relations & Marketing Connection: PR Doesn’t Stand Alone
May 10th, 2012 by Ford KanzlerIt’s time to retire the limited and disparate definitions of PR and marketing to improve an organization’s community and market engagement.
Tip Sheet: Translating Marketing Strategy Into PR Execution
February 6th, 2012 by Ford KanzlerAs a voice for marketing, communications pros must find points of agreement about what a brand stands for with their marketing counterparts.
Tip Sheet: Translating Marketing Strategy Into PR Execution
February 6th, 2012 by Ford KanzlerAs a voice for marketing, communications pros must find points of agreement about what a brand stands for with their marketing counterparts.