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Rush Limbaugh’s advertisers can be added to the list of brands that includes Apple, Susan G. Komen for the Cure and Lowe’s that have been forced to deal with fast-growing groundswells of online condemnation.

LeBron James, Kobe Bryant and Jeremy Lin dominated the Twitter-sphere during the NBA’s All-Star extravaganza.

Here’s a primer on the new Facebook features that take awareness building and interacting with users to another level.

Making informed decisions on time and resource allocation for social media will lead to more PR success—and fewer headaches.

There’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned.

Facebook’s Timeline is an opt-in feature for brands—until March 30, when all profile pages make the switchover. Communicators have little time to waste in preparation, says Buddy Media’s chief client officer.

Two companies licensed by Twitter will soon be offering data mined from old tweets to paying clients—a boon for brands and, perhaps, a threat as well.

Conover Tuttle Pace SVP and partner Brian Heffron offers tips on how to keep feeding the media for sustained coverage.

PR professionals have until March 12 to participate in PR News’ second annual salary and benefits survey.

In advance of PR News’ April 18 PR Measurement Conference, GE Energy’s Jason Forget shares tips on how to establish a PR measurement program that ties into organizational goals.