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Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies.

Two companies licensed by Twitter will soon be offering data mined from old tweets to paying clients—a boon for brands and, perhaps, a threat as well.

Facebook’s Timeline is an opt-in feature for brands—until March 30, when all profile pages make the switchover. Communicators have little time to waste in preparation, says Buddy Media’s chief client officer.

PR professionals have until March 12 to participate in PR News’ second annual salary and benefits survey.

Conover Tuttle Pace SVP and partner Brian Heffron offers tips on how to keep feeding the media for sustained coverage.

Now that Facebook has officially launched Timeline for brands, PR pros must answer this question: What is our brand’s story, and how do we want to tell it visually?

After an accident stopped the Daytona 500 for two hours, Brad Keselowski went where no race car driver has gone before—tweeting during the race.

Brands that use paid advocates must be aware of proper disclosure policies in order to avoid conflicts with the Federal Trade Commission.

In advance of PR News’ April 18 PR Measurement Conference, GE Energy’s Jason Forget shares tips on how to establish a PR measurement program that ties into organizational goals.

The majority of Americans trust as many as seven different media outlets to deliver news fairly and accurately. Those standards, however, vary by outlet and by the readers’ political beliefs.