Topics

Don’t Throw Up An Airball: 4 Tips for Capitalizing on Great News

February 24th, 2012 by

Solomon McCown owner Ashley McCown provides four tips for boosting communications around an influx of good news—a reverse crisis of sorts.

Pinterest Excitement Tempered by Copyright Concerns

February 23rd, 2012 by

While Pinsanity is on the ascendant for communicators and brands, the ability of users to copy and post content from other sites has some crying foul.

Business Bloggers Say ‘Authentic’ CEOs Get Most Respect

February 23rd, 2012 by

CEOs who admit their mistakes are not only perceived as authentic, but also as capable and effective leaders.

5 Tips to Help Brands Find Their True Voice on Digital Platforms

February 23rd, 2012 by

Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch.

Will a New CEO Help Johnson & Johnson Regain Its Mojo?

February 22nd, 2012 by

The news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the… Continued

Former Times Chief’s New Gig Further Blurs Media/PR Divide

February 22nd, 2012 by

Former New York Times Company CEO Janet Robinson has joined Fleishman-Hillard’s international advisory board, bringing the converging worlds of media and PR that much closer.

Charlie Kimball’s Three Tips for Handling Hired Spokespeople

February 22nd, 2012 by

The IndyCar driver and Novo Nordisk rep offers insight to PR pros who work with hired spokespeople.

Home Court Advantages: Tap Into Your Community’s Goodwill During a Crisis

February 22nd, 2012 by

For small and medium-size businesses in small communities, positive relationships built up over time can help them survive a crisis.

Do-It-Yourself PR Essentials for Small Businesses

February 22nd, 2012 by

PR experts—and one owner of a dog-walking business—show small businesses how they can boost their PR efforts with their current staffing limitations and without breaking the bank.

Q&A With HARO’s Peter Shankman: Pitch Trends, Not Just Your Brand’s Story

February 22nd, 2012 by

Help a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media.