At first glance, using Twitter to successfully pitch stories to journalists may seem difficult, but consider that many reporters now have Twitter accounts, and a 140-word pitch isn’t much different than the lead in a press release.
Stories by Hilary JM Topper
Finding and Engaging Customers via Twitter
June 10th, 2009 by Hilary JM TopperThere are more than 6 million active users on Twitter. Isn’t it time that you position yourself or your client as an expert on this communications platform? Twitter, a free microblogging service that limits users… Continued
Finding and Engaging Customers via Twitter
May 25th, 2009 by Hilary JM TopperThere are more than 6 million active users on Twitter. Isn’t it time that you position yourself or your client as an expert on this communications platform? Twitter, a free microblogging service that limits users… Continued
Stress-Free Pinning: The Ins and Outs of Fair Use and Pinterest
March 22nd, 2012 by Hilary JM TopperPinterest users can best protect themselves from copyright infringement by commenting on content when pinning and giving credit to photographers.
Using Pinterest Yet? 13 Tips for Gaining Business Exposure for Your Clients
March 5th, 2012 by Hilary JM TopperThere’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned.