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Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now.

Social media and blogs accounted for a quarter of B2B marketing spending in 2011, and that number is expected to increase substantially in 2012.

Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process.

Because of an internal communications snafu, some of the popular restaurant chain’s franchises have been breaking child labor laws.

Davis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks.

Tanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience.

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.

Those beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability.

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.