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YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success.

The emergence of the Knicks’ Jeremy Lin, a bona fide media sensation since Feb. 4, raises the question of how PR pros can best handle unexpected great news.

Are Apple and Google’s reputations bulletproof? Both tech behemoths have been under fire recently, with the computer maker under the gun about working conditions at their suppliers’ plants in China, and Google taking shots today about planting a co…

The notion that amassing likes and followers on social media alone is the key to proving ROI was laid to rest at the Westin San Francisco on Feb. 16.

While it is in the PR professional’s DNA to want to get the word out when it comes to news about their organization or client, sometimes it is smart—and necessary—to scale back the outreach.

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages.

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages.

A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it.

McDonald’s will require its U.S. pork suppliers to end the practice of caging pregnant pigs in cramped stalls, a step forward in the food industry’s drive to stop the harsh treatment of animals.

We are a divided nation, and I’m not referring to the upcoming presidential election or whether you’re a fan of Downton Abbey.  Rather, we are divided on the relevancy of our online persona.  If you are a hiring manager and a job candidat…