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The IndyCar driver and Novo Nordisk rep offers insight to PR pros who work with hired spokespeople.

For small and medium-size businesses in small communities, positive relationships built up over time can help them survive a crisis.

PR experts—and one owner of a dog-walking business—show small businesses how they can boost their PR efforts with their current staffing limitations and without breaking the bank.

Help a Reporter Out founder and small business evangelist for Vocus Peter Shankman offers tips on increasing media coverage of your company and overcoming resistance to social media.

PRWeb offers suggestions on how to make your online press releases more accessible and get them noticed and read by your target audiences.

While there are several months to go before we find out if a Republican can unseat the incumbent in the White House, right now, the Democrats lead the Republicans in “worst PR spellers” race. A couple of weeks ago, someone from Rick Santoru…

One of the major sponsors of the upcoming Olympics, Dow Chemical rejects a link being made to a 1984 environmental tragedy in Bhopal, India, caused by a company it acquired in 2001.

The director of social media for CRT/tanaka and speaker at PR News’ April 18 PR Measurement Conference says all PR pros need to constantly ask themselves this question: "What defines success for my company from a PR standpoint?"

The In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone’s time.

Pinterest has grabbed the interest of PR pros, but not every brand should pin its hopes on the hot, new social platform.