Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."
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How PR Can Claim Social Media for Its Own
February 13th, 2012 by Martin WaxmanMartin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."
Image Patrol: Komen Foundation vs. Planned Parenthood: Proper PR Wins Out
February 13th, 2012 by Katie PaineIn a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.
Keeping the Media at Bay: Counterintuitive Yet Often Necessary
February 13th, 2012 by Scott Van CampThere are situations when tooting your organization’s horn must cease, and media deflection must begin.
Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted Line
February 13th, 2012 by Bill MiltenbergThe Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold.
Digital PR Watch: E-Newsletter Optimization Efforts Leave Much to Be Desired
February 13th, 2012 by PRNEWSA study shows that a majority communications pros aren’t enabling their newsletters for social sharing, nor are they following up with customers for further engagement.
Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry
February 13th, 2012 by PRNEWSâ–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a… Continued
Syria-Time to Move From Awareness to Action
February 10th, 2012 by Scott Van CampUnfortunately, at present there is no better case for the use of video to generate awareness than what is happening right now in Syria. As the international community debates on what action to take to… Continued
Have You Updated Your LinkedIn Profile Lately?
February 10th, 2012 by Sahil PatelLinkedIn keeps growing and piling up successive quarters of revenue growth.
Path Is on the Right Track to Win Back Users’ Trust
February 10th, 2012 by Sahil PatelAfter being called out for uploading user address book data, the mobile social networking app developer went "nuclear" to regain user trust.