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Since I became editor of PR News about two-and-a-half years ago, I’ve heard a lot of good things from agency folks about the PRSA Counselors Academy Conference.  This week I finally went. As a first-timer at the Spring Conference in New Orleans,…

Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same.

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.

Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same.

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.

A steady stream of educational and credible content to potential customers works wonders, said Marcus Sheridan at the PRSA Counselors Academy Conference in New Orleans.

A steady stream of educational and credible content to potential customers works wonders, said Marcus Sheridan at the PRSA Counselors Academy Conference in New Orleans.

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.

You saw this blog post coming, right? As a communicator, you can’t ignore the major “event” that is “The Avengers” and will, if asked, find a newsworthy connection with your own product, company or, in my case, this blog. After all, &…