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It’s time to retire the limited and disparate definitions of PR and marketing to improve an organization’s community and market engagement.

While 60 Minutes was revealing a big problem with its F-22 fighter jet, Lockheed Martin posted upbeat facts about the plane on Twitter.

While 60 Minutes was revealing a big problem with its F-22 fighter jet, Lockheed Martin posted upbeat facts about the plane on Twitter.

New Harvard research indicates that sharing one’s own opinions and attitudes on social networks taps into the brain’s pleasure center.

New Harvard research indicates that sharing one’s own opinions and attitudes on social networks taps into the brain’s pleasure center.

Since I became editor of PR News about two-and-a-half years ago, I’ve heard a lot of good things from agency folks about the PRSA Counselors Academy Conference.  This week I finally went. As a first-timer at the Spring Conference in New Orleans,…

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.

Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same.

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.

Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same.