You saw this blog post coming, right? As a communicator, you can’t ignore the major “event” that is “The Avengers” and will, if asked, find a newsworthy connection with your own product, company or, in my case, this blog. After all, “The Avengers” blew box office records so there’s no way you can get through [...]
What PR Can Learn From ‘The Avengers’ and How to Spot a Superhero
