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Pizza Hut responded to critical heat and pulled the plug on its planned presidential debate stunt—just in time to bask in the glory of media attention.

86% of consumers think big businesses maximized profits at the expense of customers and communities.

Despite your best intentions, media tour hiccups are bound to happen. To keep them to a minimum, follow this plan—and don’t forget the stain stick.

If you don’t want to annoy your fellow PR practitioners—or anybody fatigued by overused phrases and cliches—study this list and sharpen your self-editing skills.

If you don’t want to annoy your fellow PR practitioners—or anybody fatigued by overused phrases and cliches—study this list and sharpen your self-editing skills.

A new study of "Breakout Brands" describes which brands Obama and Romney supporters identify with.

Despite your best intentions, media tour hiccups are bound to happen. To keep them to a minimum, follow this plan—and don’t forget the stain stick.

A new study of "Breakout Brands" describes which brands Obama and Romney supporters identify with.

While digital and social media has changed how audiences are reached, one thing remains constant: The messaging has to be spot on.

Two leading academic researchers weigh in on a scale that can help PR pros anticipate the needs of the public during a crisis, and respond accordingly.