Uncle Ben’s and Porter Novelli launched and promoted Ben’s Beginner Cooking Contest, a Facebook-driven video submission contest which attracted over 700 submissions.
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2012 Digital PR Awards: Most Engaged/Online Community
October 1st, 2012 by PRNEWSCRT/tanaka hosted and sponsored stand-alone social media events to help frame DOCa Rioja as Spain’s most prominent wine region.
2012 Digital PR Awards: Social Networking
October 1st, 2012 by PRNEWSCo-winners The Clorox Company and rbb Public Relations found unique ways to use social media to promote its products.
2012 Digital PR Awards: Listening Campaign
October 1st, 2012 by PRNEWSCone Communications went to real life consumers who were lactose intolerant to listen to their concerns and issues and learn from them.
2012 Digital PR Awards: Microsite/Custom Site
October 1st, 2012 by PRNEWSAOL’s site served as the landing spot for more than one million minutes of talk time donations for military personnel and their families.
2012 Digital PR Awards: Blogger
October 1st, 2012 by PRNEWSHenson Consulting used its greatest asset, the talent and diversity of its staff, to create a blog that doubled site traffic and increased time spent on the site by an astounding 152%.
Tim Cook’s Public Apology Puts Apple on the Crisis Management Map
October 1st, 2012 by Bill MiltenbergApple’s Tim Cook handled the company’s map criss in a new fashion for the company—he apologized to the public and even recommended other non-Apple offerings as a solution.
2012 Digital PR Awards: SEO
October 1st, 2012 by PRNEWSCRT/tanaka engineered a total turnaround for the Federation of Quebec Maple Syrup Producers/
2012 Digital PR Awards: Intranet
October 1st, 2012 by PRNEWSBuilt with the input from more than 100 stakeholders in 25 hours of meetings, CONNECT truly connected its 4,000 staff worldwide, attracting more than 50,000 page views on launch day.
2012 Digital PR Awards: Location Based Digital Campaign
October 1st, 2012 by PRNEWSWinner: The Ritz-Carlton –The Ritz Carlton World Concierge The Ritz Carlton had a problem to solve. How does a global brand serve customers on a hyper-local level? That where the idea for the Ritz Carlton… Continued