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Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.

October is breast Cancer Awareness Month, and all eyes will be on the Susan G. Komen Foundation to see if they can get back to the business of raising money for breast cancer research and out of the business of digging itself out of a massive public re…

Faced with the challenge of educating the people of Colorado about the benefits of healthy living, Ground Floor Media enlisted a team of inluential bloggers to increase engagement.

A rigged vending machine offered free Coke in exchange for hugs and kisses. It resulted in over 1.5 YouTube views.

HORN created a successful multi-channel campaign to promote the launch of Dyle, a new mobile device viewing product.

The three person American Red Cross team stays busy with its 3,000 social media mentions per day; top brands are turning to MWW Group for its digital prowess.

Faced with the infamous "Alec Baldwin tweeting" situation on one of its flights, American Airlines used its prior-established plan to immediately acknowledge the crisis.

Faced with the challenge of educating the people of Colorado about the benefits of healthy living, Ground Floor Media enlisted a team of inluential bloggers to increase engagement.

"Tweet-a-Beer" allowed virtual contacts  to come together, while creating awareness for Waggener Edstrom Worldwide.