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2012 Digital PR Awards: E-Mail Newsletter

October 1st, 2012 by

Look to bolster the readership of its established weekly e-newsletter, the Toy Industry Association redesigned the layout, highlighted social sharing links and increased the number of guest columns.

2012 Digital PR Awards: Digital Marketing Campaign – $100K and Under

October 1st, 2012 by

To drive awareness among Australian moms about Kleenex Cottonelle and discuss sustainability, Ogilvy PR and KLeenex Cottonelle hosted a Pinterest-themed event.

2012 Digital PR Awards: Viral Campaign

October 1st, 2012 by

A well-known brand combined with well-known pitchmen equaled a successful campaign for Head & Shoulders.

2012 Digital PR Awards: Online Newsroom

October 1st, 2012 by

ConranPR designed an online newsroom that provided journalists and bloggers with everything need to produce an effective story.

2012 Digital PR Awards: Mobile Initiative

October 1st, 2012 by

The American Cancer Society and Vodafone created new ways to reach its target audiences through mobile initiatives.

2012 Digital PR Awards: Digital Marketing Campaign – $100K and Under

October 1st, 2012 by

To drive awareness among Australian moms about Kleenex Cottonelle and discuss sustainability, Ogilvy PR and KLeenex Cottonelle hosted a Pinterest-themed event.

Tip Sheet: Identifying and Nailing the Online Defamer

October 1st, 2012 by

It’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action.

2012 Digital PR Awards: Viral Campaign

October 1st, 2012 by

A well-known brand combined with well-known pitchmen equaled a successful campaign for Head & Shoulders.

2012 Digital PR Awards: Online Newsroom

October 1st, 2012 by

ConranPR designed an online newsroom that provided journalists and bloggers with everything need to produce an effective story.

2012 Digital PR Awards: Mobile Initiative

October 1st, 2012 by

The American Cancer Society and Vodafone created new ways to reach its target audiences through mobile initiatives.