Look to bolster the readership of its established weekly e-newsletter, the Toy Industry Association redesigned the layout, highlighted social sharing links and increased the number of guest columns.
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2012 Digital PR Awards: Digital Marketing Campaign – $100K and Under
October 1st, 2012 by PRNEWSTo drive awareness among Australian moms about Kleenex Cottonelle and discuss sustainability, Ogilvy PR and KLeenex Cottonelle hosted a Pinterest-themed event.
2012 Digital PR Awards: Viral Campaign
October 1st, 2012 by PRNEWSA well-known brand combined with well-known pitchmen equaled a successful campaign for Head & Shoulders.
2012 Digital PR Awards: Online Newsroom
October 1st, 2012 by PRNEWSConranPR designed an online newsroom that provided journalists and bloggers with everything need to produce an effective story.
2012 Digital PR Awards: Mobile Initiative
October 1st, 2012 by PRNEWSThe American Cancer Society and Vodafone created new ways to reach its target audiences through mobile initiatives.
2012 Digital PR Awards: Digital Marketing Campaign – $100K and Under
October 1st, 2012 by PRNEWSTo drive awareness among Australian moms about Kleenex Cottonelle and discuss sustainability, Ogilvy PR and KLeenex Cottonelle hosted a Pinterest-themed event.
Tip Sheet: Identifying and Nailing the Online Defamer
October 1st, 2012 by Whitney C. GibsonIt’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action.
2012 Digital PR Awards: Viral Campaign
October 1st, 2012 by PRNEWSA well-known brand combined with well-known pitchmen equaled a successful campaign for Head & Shoulders.
2012 Digital PR Awards: Online Newsroom
October 1st, 2012 by PRNEWSConranPR designed an online newsroom that provided journalists and bloggers with everything need to produce an effective story.
2012 Digital PR Awards: Mobile Initiative
October 1st, 2012 by PRNEWSThe American Cancer Society and Vodafone created new ways to reach its target audiences through mobile initiatives.