How To Plan a Media Tour: Devil Is in the Details

Lauren Carmody

The C-suite needs your help to promote a breakthrough advancement in one of your brand’s products. Your first thought: A media tour. Media tours are an effective way to disseminate a message to a group of key reporters and help to foster reporter/executive relationships through face-to-face meetings.
Here’s how to schedule one that will yield the most for your client or executive.
THREE- TO FOUR-WEEKS OUT
â–¶ Start Planning: Make initial contacts. Reach out to your media contacts. Check with city police departments to make sure there are no major events occurring the same day (or week) you’ll be in town.
Best days of the week? Tuesdays and/or Wednesdays. By scheduling on these days, you can avoid major deadlines that reporters typically have with publications.
In addition, it’s best to overbook. Schedule five meetings in a single day.

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