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Toyota Moves Fast With Latest Recall, But Fumbles Initial Response

October 11th, 2012 by

First rule in managing the fallout from a product recall: Get your facts straight.

Toyota Moves Fast With Latest Recall, But Fumbles Initial Response

October 11th, 2012 by

First rule in managing the fallout from a product recall: Get your facts straight.

Facebook ‘Wants’ a New Kind of Engagement

October 11th, 2012 by

Facebook is testing a new "want" button with seven major retailers.

Facebook ‘Wants’ a New Kind of Engagement

October 11th, 2012 by

Facebook is testing a new "want" button with seven major retailers.

PBS PR Flies High Through Big Bird Story

October 10th, 2012 by

After last week’s presidential debate, Big Bird was big. I mean really big. Perhaps bigger than he’s been in a long time. After Republican challenger Mitt Romney told the world that Sesame Street‘s famed character would likely be kill…

CEOs Say Digital Drives Revenue, with Mobile Out Front

October 10th, 2012 by

Half of all CEOs surveyed believe digital will increase their overall revenues and margins by at least 10% within the next three years.

CEOs Say Digital Drives Revenue, with Mobile Out Front

October 10th, 2012 by

Half of all CEOs surveyed believe digital will increase their overall revenues and margins by at least 10% within the next three years.

Five Communications Tips for Managing a Brand’s Presence On Yelp

October 10th, 2012 by

Yelp is now built into Apple’s maps application, placing the customer-review site in front of millions of users worldwide. That’s why communicators should know how to best manage their brand’s presence.

Five Communications Tips for Managing a Brand’s Presence On Yelp

October 10th, 2012 by

Yelp is now built into Apple’s maps application, placing the customer-review site in front of millions of users worldwide. That’s why communicators should know how to best manage their brand’s presence.

Pin-ching Pennies? 10 Pinterest Tips for Small Businesses

October 9th, 2012 by

The following 10 tips can help small businesses create emotional connections and add depth and personality to their products on Pinterest—for free.