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October is breast Cancer Awareness Month, and all eyes will be on the Susan G. Komen Foundation to see if they can get back to the business of raising money for breast cancer research and out of the business of digging itself out of a massive public re…

It’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action.

"Tweet-a-Beer" allowed virtual contacts  to come together, while creating awareness for Waggener Edstrom Worldwide.

The Ritz Carlton’s "Let Us Stay With You" campaign on Foursquare not only delivered critical travel information to hotel guests on a hyper-local basis, it did so to an enormous audience, garnering over 250,000 check-ins.

PBS used multiple social media platforms to drive buzz around season two of the popular show Downtown Abbey.

Uncle Ben’s and Porter Novelli launched and promoted Ben’s Beginner Cooking Contest, a Facebook-driven video submission contest which attracted over 700 submissions.

CRT/tanaka hosted and sponsored stand-alone social media events to help frame DOCa Rioja as Spain’s most prominent wine region.

Co-winners The Clorox Company and rbb Public Relations found unique ways to use social media to promote its products.

Cone Communications went to real life consumers who were lactose intolerant to listen to their concerns and issues and learn from them.

AOL’s site served as the landing spot for more than one million minutes of talk time donations for military personnel and their families.