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According the Global Brand Simplicity Index, consumers are willing to pay more for simpler products and experiences with brands.

The photo-sharing network has created a solution that makes it more integrated with Twitter.

It’s that time of the month: when a campaign goes viral and everyone is abuzz about the surprising creativity and through-the-roof consumer engagement of an under-the-radar product or news item. There is no escaping this phenomenon, so we might as we…

Trying to game Yelp’s review system or paying for fake reviews will now earn a company a label that identifies them as cheaters.

The key to writing a great tech press release is explaining the benefits of a piece of hardware or software.

In 2013 Newsweek will become the all-digital Newsweek Global, and must rely on its core brand values during the transition.

Connecting with the media on Twitter requires conversation and engagement, says Hilton’s Chris Brooks, a featured speaker at PR News’ Media Relations Conference.

Just 8% of CMOs say their company already has "very advanced" mobile capabilities.

CommCore Consulting CEO Andy Gilman and communications coach Karen Friedman both agree this was a far different Obama than we saw in the first debate.

I have to admit, ever since I began covering Corporate Social Responsibility issues close to three years ago when I started as editor of PR News, I’ve been somewhat skeptical. I questioned whether organizations really give back, help their own commun…