It’s that time of the month: when a campaign goes viral and everyone is abuzz about the surprising creativity and through-the-roof consumer engagement of an under-the-radar product or news item. There is no escaping this phenomenon, so we might as well embrace and learn from it. The most recent is Bodyform’s response to a British [...]
Blood, Sarcasm, Fake CEO (and Social Media) Make For A Perfect Viral Campaign
