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In the current issue of PR News (12/3/2012), there’s a story on e-mail campaign pitfalls and best practices. One major pitfall is that two-thirds of e-mails sent aren’t relevant to their audiences (MarketingSherpa). One best practice is ensuring yo…

PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.

86% of B2C organizations market with content—regardless of company size or industry.

At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices.

Production house just a preview of things to come for PR pros that are producing more online-video programming.

Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels.

When a reporter starts calling you a flack, you might want to rethink your approach. But even before that cringe-worthy moment, there are adjustments you can make to your media relations strategy – and they’re as basic as the core tenets of Public …

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E-mails tripped up ex-CIA head David Patraeus and mistress Paula Broadwell. As a communicator, here are some helpful tips in handling your own e-mail campaign affairs.

CEO Peter Cashmore talks new ad, content forms at Media Summit.