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A boom in digital journalism has heralded a return to the traditional practice of seeking trusted, influential sources for stories.

A boom in digital journalism has heralded a return to the traditional practice of seeking trusted, influential sources for stories.

Interesting, wasn’t it, that news of the TomKat divorce hit on a Friday? Maybe not: There are two often used sayings that fit nicely into this celebrity “shocker” news: Any publicity is good publicity. And: Release bad news on a Friday afternoon….

The nation’s PR agencies increased their hourly rates slightly in 2011, based on responses from 105 agencies.

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.

The 2012 London Summer Olympics will be the most "social" games by far—and the event sponsors are ready to compete.

The 2012 London Summer Olympics will be the most "social" games by far—and the event sponsors are ready to compete.

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.

The nation’s PR agencies increased their hourly rates slightly in 2011, based on responses from 105 agencies.

Planning and executing a media tour requires a lot of work and action, but there’s also certain things you need to steer clear of.