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In the current issue of PR News (12/3/2012), there’s a story on e-mail campaign pitfalls and best practices. One major pitfall is that two-thirds of e-mails sent aren’t relevant to their audiences (MarketingSherpa). One best practice is ensuring yo…

86% of B2C organizations market with content—regardless of company size or industry.

At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices.

Production house just a preview of things to come for PR pros that are producing more online-video programming.

PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.

Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels.

When a reporter starts calling you a flack, you might want to rethink your approach. But even before that cringe-worthy moment, there are adjustments you can make to your media relations strategy – and they’re as basic as the core tenets of Public …

CEO Peter Cashmore talks new ad, content forms at Media Summit.

The Pope’s Twitter feed should assuage CEOs’ concerns about using the social network.

Huffington Post small business editor Nate Hindman explains which types of story pitches are more likely to make journalists write your story.