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PR pros who are serious about measurement are flooded in data. They’re swimming in it. Sometimes they contract with measurement and monitoring companies, which provide them with bucketloads of data. They may also be getting data from in-house mar…

Ketchum partner and managing director of global research and analytics unit says data, analytics, statistics and math are becoming a necessity in the PR field.

PR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s).

Study points to the growing demand among companies for data that can drive strategic marketing decisions.

Daniel Garza, senior VP of PRx Digital provides six tips for promoting tent-pole events in today’s digital world.

New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.

By now most of us are aware of “12-12-12: The Concert for Sandy Relief,” set for tonight at New York’s Madison Square Garden. The concert’s lineup is a who’s who of rock royalty (including The Who, by the way), and more than 2 billion…

As the economy slowly gets off its back, PR pros may need to dust off their interviewing skills.

In the following Q+A, digital media manager Chad Melton discusses B2B manufacturer Ingersoll Rand’s content creation strategy.

Communicators and marketers in the C-suite battle over "ownership" of social media, reports PR agency Makovsky.